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Is Your Author Website Helping or Hurting Your Discoverability?

If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?

Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes.

Hit play now to learn how to set up your author's website for long-term visibility and success.

What You’ll Learn:

• How search engines rank author websites, and why your domain name matters.
• The pros and cons of using your name vs. a mission-driven URL.
• Simple SEO strategies to help readers find your website, no matter what you write

Resources Mentioned:

• Allison Lane’s website: LaneLit.com
• SEO guide for authors: SEO Starter Guide - https://developers.google.com/search/docs/beginner/seo-starter-guide
• Domain registration site: Namecheap - https://www.namecheap.com or GoDaddy - https://www.godaddy.com/

Timestamps:

[00:01:18] – Should your website name reflect your personal brand or mission?
[00:03:04] – SEO basics: How search engines rank author websites
[00:06:28] – Why your website name doesn’t need all your keywords
[00:09:14] – How to structure your site for long-term growth
[00:12:38] – Using metadata and headlines to improve SEO
[00:15:48] – Next steps: How to optimize your site without tech overwhelm

If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it.

Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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