Did you know that, in spite of all the work you do for others, the sacrifices you make to run your business and do what you can for your staff, plus the positive impact on your community, the you are ACTUALLY evil and/or complicit in the demise of coffee and the people in coffee?

Well, if you listen to the conversations, articles, and headlines being created about you by people who don't know you and the details and nuances of the work you do, you'd be tempted to take on that accusation and guilt as statement of fact and forget about the good work and proof to the contrary in a bid to chase social standing among people whose job it is to find fault above all else. Not a great idea.

Today on Shift Break we will be talking about why it is critical that you choose to participate in and give energy to the right conversations so we can create virtuous cycles instead of downward spirals.

I am thankful for you all and the good you do for people through coffee everyday!

Related episodes:

• Faithfulness and Honesty
• SHIFT BREAK: Minding Our Business
• Thankfulness and Giving Energy to the Positive
• Your Peers are not Your Customers
• Priorities and Deep Thankfulness
• 485: Your Shop vs The Industry - How to Free Yourself From Dependency

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

chris@keystothshop.com

of book a free call now:

https://calendly.com/chrisdeferio/30min

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com