In recent weeks Starbucks has announced it will no longer charge for plant-base alternative milks. This comes after efforts from activists claiming discrimination. Starbucks aside, the conversation about up-charging for alt milk has been going on for a while now with people who feel strongly on either side of the topic.

Today on Shift Break we will be talking about whether or not you should be charging for alternative plant based milk options, how to approach this from a practical business perspective, why it's not a great idea to be so obsessed with what major retailers do, and how not to be bullied or guilted into conforming but rather make sound decisions.

Related episodes:

• 184 : Making Great Business Decisions w/ Dave Stachowiak
• 181 : Organizational Self-Knowledge
• 223 : Building a Financially Resilient Business w/ Andrew Carroll
• 136 : Nourishing the Barista’s Soul: A conversation w/ Deb Kaminski of Pacific Natural Foods
• 485: Your Shop vs The Industry - How to Free Yourself From Dependency

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