From call center worker, to coach & trainer, to channel enabler - and now heading up the sales enablement team at Invicti, Spenser says his current role is the best he’s ever had.

His team motto is ‘we build roads to success’, and that extends beyond the sales function.

Spenser says: “I very intentionally try to call the department that I run the enablement department rather than sales enablement, because we're here to help the entire revenue organisation and anyone that interacts with customers.”

Hear more about this  - and his predictions for enablement over the coming year, and more - in this episode of Sales Enablement Innovation.

Engaging customers virtually has been a challenge for many organizations over the past year, and Jaclyn D'Arcy, Director of Revenue Enablement at SaaS healthcare company GHX, tells us how she's been focused on hybrid relationship building with both internal and external customers.

She also shares how she fell in love with sales enablement, creating a source of truth for content and trainings, and breaking silos to help align best practices across the organization.

In particular, as enablement is immersed in understanding both technical and soft skillsets, Jaclyn says widening its scope across the business makes for better hiring decisions:

“You start building better connections to your talent acquisition team, so as they are trying to fill these roles, enablement can really guide the hiring decision, so that we're bringing team members into the organization that fit our culture - that’s what makes us successful at the end of the day.”

Hear Jaclyn tell her story in the full podcast.

“Sales operations is just one piece of the puzzle; revenue ops gives you the full picture.”

Syte’s Head of Revenue Operations, Leore Spira, sees organizations shifting their focus from just the traditional ‘sales’ function, to recognize every customer-facing role as a generator of revenue. And that means enablement needs to support every team that influences the customer journey, from pre-sales, to retention and renewal. 

In this Sales Enablement Innovation podcast, she talks to us about this, how the pandemic has provided an opportunity for rev ops to shine - and how she almost became a lawyer and a marketer before arriving at her current role.