In this episode, Tiffany-Ann Bottcher speaks with Greg Nutter, a sales expert in B2B sales strategy and business growth. Greg shares invaluable insights on mastering the sales process, scaling service-based businesses, and overcoming common challenges in sales management. Whether you’re a solopreneur or managing a team, this episode breaks down key strategies to help you take control of your sales process, boost revenue, and reduce the stress of relying on inconsistent sales outcomes.

Key Insights:

• Sales Process Mastery: Developing structured sales processes is essential for growing any business.
• Scaling Challenges: Service-based businesses face unique challenges in scaling, particularly around processes and team management.
• Sales Leadership: Entrepreneurs need to understand the sales process, even when they aren’t the ones doing the selling.
• B2B vs. B2C Sales: Recognizing the differences between selling to businesses and consumers can significantly impact your sales approach.
• Sales Coaching: Greg discusses the importance of sales coaching and why simply hiring a "hotshot" sales agent is rarely the answer.

About The Host:

Tiffany-Ann Bottcher is an accomplished business strategist, podcast host, and founder of Bottcher.io. With a passion for helping businesses grow through smart, data-driven strategies, Tiffany-Ann brings a unique perspective to entrepreneurship and leadership.

Connect with Tiffany-Ann:

Tiktok: https://www.tiktok.com/@ta_bottcher
Website: https://www.bottcher.io
Podcast: https://podcast.servicebasedbusinesssociety.com

About The Guest:

Greg Nutter is a seasoned sales expert with over 35 years of experience working with both large corporations and small businesses. As the author of P3 Selling: The Essentials of B2B Sales Success, Greg offers practical advice and processes that any business can use to increase sales consistency and develop a winning sales strategy.

Website: https://soloquent.com/p3-selling-book/
LinkedIn: https://www.linkedin.com/in/greg-nutter/

Book Available On Amazon
US: https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X
Canada: https://www.amazon.ca/P3-Selling-Essentials-Sales-Success/dp/154452997X

Click here to watch a video of this episode.

Creators & Guests

• Tiffany-Ann Bottcher - Host
• Greg Nutter - Guest