Service Based Business Society Podcast

By: Tiffany-Ann Bottcher MBA
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  • Summary

  • Attention entrepreneurs! Are you looking for ways to scale your service-based business without sacrificing your sleep? Look no further than The Service Based Business Society Podcast, hosted by Tiffany-Ann Bottcher. Each week, Tiffany-Ann shares valuable insights on productivity, business strategies, marketing trends, and tech secrets that you need to know in order to take your business to the next level. She firmly believes that a successful service-based business must prioritize an amazing client experience and sustainable, predictable, repeatable profit, and she'll teach you how to do just that. But that's not all - Tiffany-Ann also invites expert guests to share their knowledge and experience with you, providing even more valuable insights on service-based business growth and sustainability. You won't want to miss a single episode! If you're looking to create, grow, and optimize your service-based business, The Service Based Business Society Podcast is the perfect resource for you. And don't forget to join the community on Facebook by searching for "Service Based Business Society." MINDSET Focused on helping entrepreneurs cultivate the right mindset for success in their businesses. Hosted by experts in the field, the podcast covers a range of topics related to mindset and business, including self-improvement, goal setting, visualization, and meditation. The podcast provides practical tools and strategies to help listeners develop a growth mindset, overcome limiting beliefs, and build confidence. Through inspiring interviews with successful entrepreneurs and thought leaders, the podcast shows that a positive and resilient mindset is key to achieving business success. DATA-DRIVEN DECISION MAKING Dedicated to equipping business leaders with the knowledge and skills they need to lead with confidence, based on data-driven insights. Hosted by experts in business leadership, the podcast covers a range of topics related to data analysis and interpretation, strategic decision-making, and effective communication. It provides practical tools and strategies for interpreting complex data sets and using them to make informed business decisions that drive growth and success. Through engaging interviews with successful business leaders and industry experts, the podcast offers valuable insights and examples of how to use data to build strong teams and drive innovation. RELATABLE ENTREPRENEURSHIP STORIES A great resource for aspiring entrepreneurs looking to learn from the experiences of successful business owners. Through relatable and engaging entrepreneurship stories, the podcast provides valuable insights into the challenges and opportunities that come with starting and running a business. Hosted by experienced entrepreneurs, the podcast covers a range of topics related to entrepreneurship, including idea generation, product development, marketing, and fundraising. Each episode features inspiring interviews with successful entrepreneurs, who share their personal stories and provide practical advice and tips for those looking to start and grow their own businesses. BUSINESS TOPICS As businesses continue to evolve, it's essential for entrepreneurs and business owners to stay informed about the latest trends and best practices in marketing, bookkeeping, technology, and innovation. The podcast is a valuable resource for anyone looking to keep up with these changes and stay ahead of the competition. Whether you are just starting out or looking to take your business to the next level, this podcast is a great source of inspiration and guidance from real-world examples of entrepreneurship success. Brought to you by Bottcher Business Management Agency
    © 2023 Tiffany-Ann Bottcher, MBA
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Economics Leadership Marketing
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Episodes
  • Email Deliverability Unlocked

    Email Deliverability Unlocked
    Oct 30 2024
    In this episode Tiffany Ann Bottcher sits down with email deliverability expert Matt Ratliff to explore the evolving landscape of email marketing in 2024. Matt, founder of Funnel Techie and a tech industry veteran with over 18 years of experience, shares his wealth of knowledge on how businesses can maintain email effectiveness while protecting domain health. With insights on the latest compliance requirements and technical strategies, this episode is a must-listen for business owners looking to ensure their emails land in the inbox.Episode SummaryThis episode dives into the essential strategies for maximizing email deliverability in 2024. Matt explains the importance of domain reputation, how subdomains can shield main domains, and why understanding engagement metrics is crucial for email success.Key InsightsStay Compliant: Matt shares recent updates from email providers like Google and Yahoo, explaining how compliance impacts email deliverability.Utilize Subdomains: Protect your main domain by using subdomains for marketing emails, a critical step to safeguard reputation.Monitor Domain Health: Key metrics like open rates and click-through rates are vital to maintaining a strong domain reputation.Take a Gradual Approach: When onboarding a new email list, Matt emphasizes the importance of starting slowly to build a positive domain reputation.Engage Effectively: Matt suggests ways to boost email engagement, from relevant subject lines to segmenting lists for more targeted communication.Avoid Common Pitfalls: Learn why certain links, like Bit.ly, can harm deliverability and how branded links can provide greater control.Self-Discovery Tips for Business OwnersMatt recommends identifying high-engagement contacts and re-engaging with them to strengthen domain health from day one.For new domains or re-engaging cold lists, Matt advises a step-by-step approach to avoid reputation issues.About the HostTiffany-Ann Bottcher is a skilled business strategist, podcast host, and mother who offers fresh insights into digital business and leadership. She combines strategy with genuine connections, making her approach valuable for entrepreneurs and leaders alike.Connect with Tiffany-Ann:YouTube: Tiffany-Ann BottcherTikTok: @ta_bottcherWebsite: tiffanyannbottcher.comAbout the GuestMatt Ratliff, founder of Funnel Techie, is an 18-year veteran in the tech industry with deep expertise in email deliverability and network engineering. With a comprehensive understanding of email compliance and domain management, Matt has become a trusted expert for business owners seeking to enhance email engagement and safeguard their domain reputation.Connect with Matt:Website: Funnel TechieYoutube: Funnel TechieFinal TakeawayEmail marketing in 2024 requires more than great content; it demands a proactive approach to domain health and compliance. Listen in as Matt Ratliff provides essential guidance to help your emails reach their audience and keep your domain reputation strong.Creators & GuestsTiffany-Ann Bottcher - HostMatt Ratliff - GuestClick here to watch a video of this episode. 00:13:41 - Introduction to Inbox IQ Tool for Email Stats00:14:08 - Building an Email Engagement System00:15:11 - Automation for Onboarding SaaS Clients00:16:23 - Address Concerns About Email Frequency and Domain Health00:17:41 - Importance of Monitoring Email Metrics00:18:58 - The Significance of List Segmentation and Engagement00:19:25 - Understanding Segmentation in Email Marketing00:20:16 - The Importance of Organized Email Sequences00:20:25 - Becoming an Automation Engineer for Effective Campaigns00:20:57 - Visualizing Automation Workflows with a Whiteboard00:21:42 - Mapping Customer Journeys for Better Engagement00:22:24 - The Role of Customer Choices in Email Engagement00:23:18 - Measuring Email Engagement Beyond Purchases00:24:43 - The Weight of Spam Complaints and Chargebacks00:25:28 - The Etiquette of Email Engagement as a Business Owner00:26:30 - Lessons Learned from Cold Email Strategies00:27:54 - Challenges with Cold Email and SMTP Providers00:28:20 - Understanding Email Provider Audits00:28:51 - Importance of IP Health for Email Deliverability00:29:21 - Challenges of Cold Email Strategies00:29:51 - Future of Cold Messaging00:30:27 - Building an Email List: Common Pitfalls00:31:03 - Starting with an Opt-In Page00:31:51 - Craft Your First Email: Tips for Success00:32:34 - The Importance of Starting Email Campaigns00:33:42 - Aesthetics vs. Functionality in Email Design00:34:09 - HTML Emails vs. Plain Text Emails: What Works?00:35:48 - Link Quality in Emails: Best Practices00:36:53 - Understanding Branded Links vs. Non-Branded Links00:37:35 - Understanding Email Tracking and Subdomains00:38:10 - The Importance of Using Subdomains for Email00:38:31 - Setting Up Transactional Email Domains00:39:02 - Marketing Subdomains Explained00:39:20 - Risks of Using Root Domains for Email00:39:54 - Benefits of Segregating Email Flows00:40:43 - Key Recommendations for...
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    46 mins
  • The Last Quarter of 2024

    The Last Quarter of 2024
    Oct 23 2024
    As we enter the final quarter of 2024, Tiffany-Ann dives into the critical strategies business owners need to implement to close the year on a high note. In this episode, she explores the importance of tightening operations, focusing on key metrics, and staying organized in the hectic lead-up to the holiday season. From managing finances to planning for client gifts and holiday hours, Tiffany-Ann covers it all, with her signature mix of practical advice and engaging stories. Whether you're looking to boost your Q4 performance or lay the groundwork for a successful 2025, this episode has you covered.Key InsightsEstablishing structured financial processes is crucial for avoiding cash flow issues.Timely invoicing is essential, especially during the holiday season, to maintain cash flow.Starting budget preparation for the new year now can lead to better financial readiness.Thoughtful client gifts and early planning for employee bonuses can strengthen relationships and morale.Engaging with accountants early for tax planning can maximize profit retention and avoid last-minute scrambles.Accountability in business is vital; participation leads to better outcomes.Creators & GuestsTiffany-Ann Bottcher - HostClick here to watch a video of this episode. (00:10:40) - Discusses the challenges of the fall season and the importance of strategic planning.(00:11:06) - Emphasizes the need to focus on metrics and budget for 2024 to achieve goals.(00:11:44) - Questions whether current goals are too attainable and the importance of accountability.(00:12:10) - Reflects on the freedom and responsibility of being a business owner.(00:12:37) - Highlights the importance of self-accountability in business success.(00:13:14) - Draws parallels between civic engagement and business accountability.(00:14:00) - Encourages reflection on personal achievements and accountability as the year ends.(00:14:46) - Stresses the importance of preparing a budget for the upcoming year.(00:15:31) - Discusses the need for timely financial planning and closing monthly accounts.(00:15:57) - Introduces the topic of planning client gifts and their significance.(00:16:29) - Advises on creating memorable client gifts that stand out from the usual options.(00:16:54) - Discusses the importance of thoughtful gifts over generic branded items.(00:17:40) - Questions the effectiveness of promotional items as gifts.(00:18:07) - Considers alternative ways to show client appreciation, such as holiday cards.(00:18:31) - Warns about the timing of sending holiday cards to ensure they are received in time.(00:19:10) - Encourages updating business profiles with holiday hours ahead of time.(00:19:22) - Discusses the importance of planning for vacation time and team availability during holidays.(00:19:55) - Stresses the need for a leadership plan during busy holiday periods to ensure business continuity.(00:20:29) - Discusses the importance of organization and planning for team holiday parties.(00:20:50) - Reflects on the challenges of organizing holiday events as a company grows from five to nearly 100 employees.(00:21:16) - Compares the costs and logistics of holiday celebrations for small versus large teams.(00:21:37) - Considers employee interest in holiday parties and the importance of planning around busy schedules.(00:22:05) - Shares thoughts on employee gifts versus bonuses, emphasizing the differences in approach for smaller organizations.(00:22:35) - Discusses the timing and common pitfalls of issuing holiday bonuses at the end of the year.(00:23:01) - Highlights the rush to give bonuses and the potential for mistakes in payroll processing.(00:24:04) - Advises on the importance of proper planning for bonuses to avoid complications later.(00:24:26) - Stresses the need to consider holiday timing and employee availability when planning celebrations.(00:24:57) - Explores the impact of holiday seasons on business operations, regardless of personal beliefs about Christmas.(00:25:31) - Emphasizes the significance of planning for tax season to maximize profits.(00:26:38) - Shares a recent experience with a client regarding bookkeeping and tax preparation timelines.(00:27:04) - Discusses the importance of having accurate starting balances for effective bookkeeping.(00:27:46) - Comments on the increasing time required to complete year-end accounting tasks.(00:28:20) - Describes the need for proactive tax planning and the missed opportunities when not prepared.(00:29:27) - Advocates for monthly bookkeeping to stay informed about financial health and make timely decisions.(00:30:18) - Urges listeners to engage with their accountants early to implement necessary changes before year-end.(00:30:53) - Encourages communication with CPAs and bookkeepers to ensure financial strategies are in place.(00:31:18) - Discusses the limitations of bookkeepers providing tax advice and emphasizes the importance of a comprehensive tax strategy that considers personal circumstances.(00:32:00) ...
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    42 mins
  • Sales Strategies to Scale

    Sales Strategies to Scale
    Oct 16 2024

    In this episode, Tiffany-Ann Bottcher speaks with Greg Nutter, a sales expert in B2B sales strategy and business growth. Greg shares invaluable insights on mastering the sales process, scaling service-based businesses, and overcoming common challenges in sales management. Whether you’re a solopreneur or managing a team, this episode breaks down key strategies to help you take control of your sales process, boost revenue, and reduce the stress of relying on inconsistent sales outcomes.

    Key Insights:

    • Sales Process Mastery: Developing structured sales processes is essential for growing any business.
    • Scaling Challenges: Service-based businesses face unique challenges in scaling, particularly around processes and team management.
    • Sales Leadership: Entrepreneurs need to understand the sales process, even when they aren’t the ones doing the selling.
    • B2B vs. B2C Sales: Recognizing the differences between selling to businesses and consumers can significantly impact your sales approach.
    • Sales Coaching: Greg discusses the importance of sales coaching and why simply hiring a "hotshot" sales agent is rarely the answer.

    About The Host:

    Tiffany-Ann Bottcher is an accomplished business strategist, podcast host, and founder of Bottcher.io. With a passion for helping businesses grow through smart, data-driven strategies, Tiffany-Ann brings a unique perspective to entrepreneurship and leadership.

    Connect with Tiffany-Ann:

    Tiktok: https://www.tiktok.com/@ta_bottcher
    Website: https://www.bottcher.io
    Podcast: https://podcast.servicebasedbusinesssociety.com

    About The Guest:

    Greg Nutter is a seasoned sales expert with over 35 years of experience working with both large corporations and small businesses. As the author of P3 Selling: The Essentials of B2B Sales Success, Greg offers practical advice and processes that any business can use to increase sales consistency and develop a winning sales strategy.

    Website: https://soloquent.com/p3-selling-book/
    LinkedIn: https://www.linkedin.com/in/greg-nutter/

    Book Available On Amazon
    US: https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X
    Canada: https://www.amazon.ca/P3-Selling-Essentials-Sales-Success/dp/154452997X

    Click here to watch a video of this episode.

    Creators & Guests

    • Tiffany-Ann Bottcher - Host
    • Greg Nutter - Guest
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    40 mins

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