Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone.

In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness.

Ever wondered if your brand should speak up on social issues? Or if it’s cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace.

Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well… a bit chaotic.

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brands’ stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn.

Website: http://pomonacreative.com/
Instagram: https://www.instagram.com/pomonacreative/
LinkedIn: https://www.linkedin.com/in/josephinewood/

Megan Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.

Website: https://theneurocuriosityclub.com
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325

Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad?

In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections.

In this episode of the podcast, we talk about:

• Why ditching PR lingo makes your pitch stand out.
• How to use rejections to refine your strategy.
• Tips on making it about the audience, not you.
• The importance of building real connections over transactional pitches.
• How to align your pitch with current events.

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach.

She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she’ll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process.

Website: https://maikeetsang.com/
Instagram: https://www.instagram.com/maikeetsang/
LinkedIn: https://www.linkedin.com/in/maikeetsang/

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.

Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show.

Website: https://www.humanconnectionagency.com/
Instagram: https://www.instagram.com/humanconnectionagency/
LinkedIn: https://www.facebook.com/brittneyllynndotcom/

Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility.

Website: https://thepodwizegroup.com/
Instagram: https://www.instagram.com/thepodwizegroup/
LinkedIn: https://www.linkedin.com/in/angietrueblood/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.

Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We’ll Spill the Tea On:

• Why the “blogging is dead” rumor just won’t die (and why it's so not true).
• How to use blogging to bring in traffic and leads without losing your sanity.
• The keyword-first approach—AKA your new BFF for blogging success.
• How to write blog content that doesn't just sit there collecting dust but actually converts.
• Our fave ways to promote your blog (hint: we’re all about that repurposing life).
• Why AI isn’t coming for your blogging job (if you do it right).
• Tips for staying consistent, updating old posts, and not burning out.

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.

Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.

As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you!

What You’ll Learn:

• What rage-baiting actually is (and why it makes you SO mad)
• How viral tactics like clickbait, satire, and shitposting are related but not as toxic
• Why rage-baiting gets tons of engagement but isn’t worth it for your brand
• How mindful marketers can avoid the temptation of using these negative tactics
• Some tips for keeping your content authentic and positive (no anger required!)

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Savvy Social School Workshop

For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322

I RETIRED MY SERVICES.

Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.

Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.

Sked Social

A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you’re equipped to scale your brand or agency, no matter how the market shifts.

Sked’s social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they’re making it simple and affordable.

Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321

Is saying "link in bio" old news?

Or maybe you've heard the chatter about ManyChat and want to know more?

You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.

Tune in to stay ahead of the game and learn how to roll with these changes without the stress.

Sked Social

In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.

Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.

Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320

It's been one year since Meta introduced Threads, and there's a lot to unpack.

In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.

From personal connections to algorithm quirks, this episode covers it all.

In this episode of the podcast, I talk about:

• How Threads fosters personal connections
• The refreshing ad-free experience on Threads
• The charm of unprocessed, real-time content
• The good and bad of Threads’ algorithm
• Challenges with real-time updates and search functionality
• How scheduling posts can impact the platform's charm
• Why Threads might not be suitable for every business
• Success stories and real-world examples of leveraging Threads

…And More!

Sked Social

Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers.

Love batching content? Sked’s got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform.

Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode

2024 Instagram Bootcamp

You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!

Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318