Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.

Key Takeaways:

(05:51) Socially native marketers bring a competitive advantage.

(08:02) Audience knowledge and specific platform objectives are essential.

(11:44) Offline presence fosters consumer trust and credibility.

(12:56) Pop-up shops provide brands a low-risk entry into physical spaces.

(16:51) Contribution margin clarifies profitability per customer acquisition.

(18:18) Maintaining advertising consistency is crucial for growth.

(20:33) Social listening tools enable sentiment tracking across demographics.

(21:35) Monitoring brand sentiment informs strategic adjustments.

Resources Mentioned:

Max Whicher -

https://www.linkedin.com/in/maxwhicher-spin/

Spin Brands | LinkedIn -

https://www.linkedin.com/company/spin-brands/

Spin Brands | Website -

https://www.spinbrands.com/

Insightful Links:

https://sproutsocial.com/insights/omnichannel-strategy/

https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/

https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/

https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalization

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