Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM’s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.

Key Takeaways:

(03:16) ABM is distinct from general B2B marketing.

(05:26) The “M” in ABM can be misleading; ABM is broader than marketing.

(09:52) ABM’s primary objectives include growing existing accounts and winning new logos.

(12:19) The role of ABM is to help clients make sense of choices.

(16:45) Building a unique value proposition for target accounts is essential.

(24:38) Relationship-building through genuine interactions can organically lead to business.

(30:45) The “three Rs” of ABM are reputation, relationships and revenue.

(33:28) Marketing succeeds when embraced organization-wide.

(40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients.

Resources Mentioned:

Declan Mulkeen -

https://www.linkedin.com/in/declanmulkeen/

Strategicabm -

https://www.linkedin.com/company/strategicabm/

Account-Based Marketing Agency | Website -

https://hubs.la/Q01M0PGS0

Gartner Report on B2B sales -

https://www.gartner.com/en/sales/trends/future-of-sales

Insightful Links:

https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/

https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/

https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/

https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-process

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.

Key Takeaways:

(05:51) Socially native marketers bring a competitive advantage.

(08:02) Audience knowledge and specific platform objectives are essential.

(11:44) Offline presence fosters consumer trust and credibility.

(12:56) Pop-up shops provide brands a low-risk entry into physical spaces.

(16:51) Contribution margin clarifies profitability per customer acquisition.

(18:18) Maintaining advertising consistency is crucial for growth.

(20:33) Social listening tools enable sentiment tracking across demographics.

(21:35) Monitoring brand sentiment informs strategic adjustments.

Resources Mentioned:

Max Whicher -

https://www.linkedin.com/in/maxwhicher-spin/

Spin Brands | LinkedIn -

https://www.linkedin.com/company/spin-brands/

Spin Brands | Website -

https://www.spinbrands.com/

Insightful Links:

https://sproutsocial.com/insights/omnichannel-strategy/

https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/

https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/

https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalization

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world.

Key Takeaways:

(04:35) The importance of storytelling in marketing to humanize brands.

(07:22) The significance of consumer connection.

(10:05) Brands must be experimental and always willing to reinvent themselves.

(11:34) Patience and long-term strategy are crucial in building a great brand.

(13:15) Build emotional connections with consumers.

(14:51) Brands need to shift toward consumer-centric strategies.

(16:01) Brands should focus on acting more like media companies.

(20:11) Tell stories and create content with a long-term view.

(23:04) Nike’s “Just Do It” campaign resonates through powerful storytelling and athlete partnerships.

(27:18) Personal branding is still crucial in the digital and AI age, where genuine connections matter most.

Resources Mentioned:

Vladimir Botsvadze -

https://www.linkedin.com/in/vladimerbotsvadze/

Techstars -

https://www.linkedin.com/company/techstars/

Thinkers360 -

https://www.linkedin.com/company/thinkers360/

Vladimir Botsvadze's | Website -

https://www.vladimerbotsvadze.com/

https://hbr.org/2022/01/the-4-pillars-of-successful-digital-transformations

https://www.forbes.com/sites/forbescommunicationscouncil/2022/04/08/what-does-digital-transformation-mean-for-marketers/?sh=1f12a40e6bca

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds