• Season 6, Episode 8: Brian Luftman, Co-Founder - Never Say Die

  • Feb 21 2025
  • Length: 1 hr and 26 mins
  • Podcast

Season 6, Episode 8: Brian Luftman, Co-Founder - Never Say Die

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  • Summary

  • In this Episode of the Bourbon Life Podcast, Mark and his special Co-Host, Chad, spend some time hanging out in The Bourbon Life Studios with Brian Luftman, Co-Founder, of Never Say Die.

    The guys talk with Brian about his background as a trader in Chicago and how the connections that he made in that world eventually led him to the wonderful world of Bourbon, the incredible story behind the namesake of the brand, a horse named Never Say Die, and how a shot of Bourbon, the Epsom Derby, Queen Elizabeth, and The Beatles, all tie into the creation and story of the brand, and also Never Say Die’s unique process of shipping barrels of Kentucky Bourbon and Rye to England, via ocean passage, to continue aging and maturing in England.

    They also taste and review Never Say Die’s Kentucky Straight Small Batch Bourbon, their Kentucky Straight Rye, and their Barrel Strength Kentucky Bourbon.

    This Episode of The Bourbon Life Podcast is sponsored by Three Chord Bourbon and The Kitchen Table at James B. Beam Distilling Co.

    Check out our amazing sponsors online at:

    www.threechordbourbon.com

    www.visitthekitchentable.com
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