If you’re a coach, teacher, or expert offering transformation to your clients, you need to hear this. Stacey Brass-Russell is here to break down why selling transformation is completely different from selling information—and why understanding this can make or break your business.

We’re getting into the reality of selling coaching services, the myth of the “automated” business, and why being in the room (virtually or in person) is your biggest sales asset.

Stacey, a transformational coach and business strategist, shares how she built a six-figure business by actually showing up for people—not just hiding behind funnels and email sequences. If you’ve ever struggled with making sales through online marketing alone, you’re about to have some major lightbulb moments.

In this episode, we unpack:

Why selling coaching is NOT the same as selling an online course

The #1 mistake most transformational entrepreneurs make when trying to scale

How to leverage live experiences (even virtually!) to build trust and sell

The surprising sales strategy that most business owners ignore

Why automated businesses are NOT the only path to success

How to reverse-engineer your business model for actual conversions

If you’re a coach or service provider struggling to sell your offers, this conversation will change how you think about marketing forever.

Stacey has a special resource for you! Grab her high converting event playbook here!

Stacy Brass-Russell is a transformational coach who helps coaches, teachers, and service providers build thriving businesses through live experiences, workshops, and speaking engagements. With a background in Broadway performance, yoga instruction, and coaching, she combines her unique skills to help clients sell by showing up in the room.

• Website: https://www.staceybrassrussell.com
• Podcast: Passionate & Prosperous Listen Here
• Instagram: @staceybrassrussell

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