• Selling in Chaos: How External Events Impact Your Business

  • Nov 5 2024
  • Length: 26 mins
  • Podcast

Selling in Chaos: How External Events Impact Your Business

  • Summary

  • From the upcoming US election to the holiday season to extreme weather events, we are living in a truly chaotic time. And that’s before we even get into the prospect of a possible recession! With this in mind, we are using today’s episode to discuss the impact that the time of year and world events can have on your sales engagement, both for you and your prospects. We discuss how these elements can influence your prospects’ decision-making and psychology before setting out clear and intentional strategies for dealing with them. Our conversation also examines how to make sure you have the right attitude with your sales engagements so that you don’t experience a dip. We break down how to walk people through the process with empathy and competence so that you both get the results you want. To learn more about how external events can impact your business and how to master selling in chaos, be sure to tune in!


    Key Points From This Episode:

    • The current season of chaos, from the holidays to the upcoming election.
    • Why we should care about what’s going on in the world.
    • The effect of world events and time of year on your prospects’ frame of mind.
    • Understanding how the state of the world can affect you as a salesperson.
    • How to prepare yourself for times of chaos and approach this period with intention.
    • The importance of actively engaging in empathy for your clients and yourself.
    • Getting clear on the chaotic state of the world and how different outcomes will impact you.
    • How to be an exceptional leader and succeed in coaching when things are challenging.
    • Learning to embrace change and approach challenges as opportunities for growth.


    Links Mentioned in Today’s Episode:

    Ryan Lang on LinkedIn

    Brook Bishop on LinkedIn

    Empire Partners

    Empire Academy

    The Coaching Equation Podcast on iTunes

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