Will Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories.

Many sellers understand the competitive and cutthroat nature of Amazon’s marketplace but may miss the more technical aspects like fees and pricing policies, making profitability and sales growth a recurring challenge. What tactics can you implement to maintain steady growth on the platform?

With deep insight into Amazon’s e-commerce marketplace, Will Haire has witnessed brands triumph and fail based on their knowledge of the platform’s nuances. For instance, if you don’t develop and enforce a firm Minimum Advertised Price (MAP) Policy, your brand may become vulnerable to unauthorized resellers, which decline sales significantly. To avoid sales decline or stagnation, Will proposes optimizing your product listings with quality photos, catchy titles, and compelling copy that includes key features, a description, and a brand story. You should also diversify your ad spend both on and off the platform to drive traffic to your listing and familiarize yourself with Amazon’s fees to structure your budget accordingly.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Will Haire, the Co-founder and CEO of BellaVix, about optimizing sales on Amazon. Will explains Amazon’s fee structures and pricing requirements, the importance of building an audience, and the key differences between Vendor and Seller Central.