• Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

  • By: Helium 10
  • Podcast
  • 5.0 out of 5 stars (3 ratings)

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

By: Helium 10
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  • Summary

  • Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
    Copyright 2023 All rights reserved.
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Economics Leadership Marketing
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Episodes
  • Helium 10 Buzz 11/21/24: 2025 Amazon FBA Fee Updates | Big TikTok Test

    Helium 10 Buzz 11/21/24: 2025 Amazon FBA Fee Updates | Big TikTok Test
    Nov 21 2024
    Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update04:56 - TikTok Link Testing07:51 - Rufus in EU09:11 - Sponsored Brand Forecasting10:02 - E-Commerce Gains10:48 - DSP Targeting Update12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard...
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    17 mins
  • #615 - 3 Steps To Better Amazon Content

    #615 - 3 Steps To Better Amazon Content
    Nov 19 2024

    In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales.

    How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth.

    Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces. In our conversation, we also examine the power of visual merchandising and content optimization in driving conversions. Daniela highlights the impact of keyword callouts and strategic imagery in boosting click-through rates, using examples like YesBar and Super Coffee to illustrate successful implementations. We discover innovative methods to access Amazon's Premium A+ Content without extra costs, offering brands an edge in enhancing their online presence. Tune in to uncover actionable insights that will elevate your e-commerce game and transform your brand's digital strategy.

    In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss:

    • 00:00 - Boost Conversions With Three-Step Formula
    • 01:36 - Amazon Listing Expertise and Results
    • 04:56 - Impact of Stocking Out on Sales
    • 09:44 - Optimizing Titles and Main Images
    • 11:17 - Keyword Testing for Title Optimization
    • 14:19 - Creating Eye-Catching Amazon Product Images
    • 17:07 - Maximizing Sales Through Visual Merchandising
    • 22:39 - Importance of Attention in Marketing
    • 28:18 - Optimizing Amazon A+ Content for Conversions
    • 36:39 - Strategic Branding and Design for Conversions
    • 40:24 - Amazon Premium A+ Content Unlocks for Free

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
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    41 mins
  • #614 - My First 6 Figure Month On Amazon!

    #614 - My First 6 Figure Month On Amazon!
    Nov 16 2024

    In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free.

    Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie.

    Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions.

    This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels.

    In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

    • 00:00 - Leveling Up
    • 02:21 - Discovering New Apps and Services
    • 05:40 - Using PickFu to Vet Product Ideas
    • 06:50 - Market Research With Helium 10's Audience Tool Powered by PickFu
    • 11:53 - Selling Low-Priced Products on Amazon
    • 12:16 - The Influence of Taylor Swift
    • 15:54 - Impact of High-Profile Fashion Feature
    • 19:22 - Navigating Amazon FBA Strategies
    • 20:16 - Scaling Inventory for E-Commerce Success
    • 26:27 - Transitioning to Full-Time Amazon Business
    • 29:33 - Networking and Helium 10 Strategies

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

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    35 mins

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great information

high level overview of industry/social trends. fast-paced and lots of information. recommend for online sellers.

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Value

Bradley coming in with the latest as usual.

Value packed each time.

Great to see that he's finally in audible

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I am addicted!!

I have learned so much from Bradley and his guests! I just launched my very first product yesterday and I have already sold 15 units. 20 actually but I'm not counting my 5 friends.

The concepts that they teach really work plus I am so entertained by these podcasts. Bradley you crack me up!! You have seriously helped me in my journey and I look forward to learning more!

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