In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales.

How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth.

Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces. In our conversation, we also examine the power of visual merchandising and content optimization in driving conversions. Daniela highlights the impact of keyword callouts and strategic imagery in boosting click-through rates, using examples like YesBar and Super Coffee to illustrate successful implementations. We discover innovative methods to access Amazon's Premium A+ Content without extra costs, offering brands an edge in enhancing their online presence. Tune in to uncover actionable insights that will elevate your e-commerce game and transform your brand's digital strategy.

In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss:

• 00:00 - Boost Conversions With Three-Step Formula
• 01:36 - Amazon Listing Expertise and Results
• 04:56 - Impact of Stocking Out on Sales
• 09:44 - Optimizing Titles and Main Images
• 11:17 - Keyword Testing for Title Optimization
• 14:19 - Creating Eye-Catching Amazon Product Images
• 17:07 - Maximizing Sales Through Visual Merchandising
• 22:39 - Importance of Attention in Marketing
• 28:18 - Optimizing Amazon A+ Content for Conversions
• 36:39 - Strategic Branding and Design for Conversions
• 40:24 - Amazon Premium A+ Content Unlocks for Free

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free.

Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie.

Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions.

This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels.

In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

• 00:00 - Leveling Up
• 02:21 - Discovering New Apps and Services
• 05:40 - Using PickFu to Vet Product Ideas
• 06:50 - Market Research With Helium 10's Audience Tool Powered by PickFu
• 11:53 - Selling Low-Priced Products on Amazon
• 12:16 - The Influence of Taylor Swift
• 15:54 - Impact of High-Profile Fashion Feature
• 19:22 - Navigating Amazon FBA Strategies
• 20:16 - Scaling Inventory for E-Commerce Success
• 26:27 - Transitioning to Full-Time Amazon Business
• 29:33 - Networking and Helium 10 Strategies

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here’s everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro’s historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10’s generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:53 - Amazon Haul Launched
• 04:54 - Amazon Black Friday
• 05:59 - Share Shoppable Videos Globally
• 07:59 - LTK launches on TikTok
• 08:41 - Amazon Launches SIYC
• 10:31 - Walmart Black Friday Discounts
• 12:47 - TikTok Black Friday Deals
• 13:34 - Walmart Black Friday Dates
• 14:23 - New Feature Alerts
• 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers.

Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America.

Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability.

Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights.

In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss:

• 00:00 - Unique Strategies for E-Commerce Sellers
• 02:38 - Expansion and Diversification Norm's Logistic Company
• 08:10 - Amazon Seller Strategy and Fulfillment Options
• 08:35 - Maximizing E-Commerce Profitability Through Logistics
• 14:47 - Maximizing Savings Through Package Optimization
• 15:47 - Maximizing E-Commerce Marketing Strategies
• 22:28 - Utilizing Tools for Online Engagement
• 27:22 - Amazon Influencer Marketing Strategies
• 31:13 - New Helium 10 Chrome Extension Features For Influencers
• 35:28 - Enhancing E-Commerce Logistics for Growth

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic.

Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process.

Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For those launching new products or looking to refresh existing campaigns, the AI-driven approach offers a strategic edge. Experienced sellers can also benefit from resetting underperforming campaigns, with the AI making gradual optimizations to improve ACoS over time. With clear steps to set up your AI-managed campaigns, you'll be equipped to start seeing results in about 60 days.

Discover advanced strategies for Amazon PPC campaign management, including manual campaign creation and custom bid rules using Adtomic. By leveraging tools like negative matching and target audits, you'll learn how to prevent wasted spending and enhance campaign performance. We'll discuss how to make campaigns communicate with each other to maximize visibility and explore the intricacies of bid strategy management, ensuring your campaigns are both efficient and effective. Whether you're an Amazon advertising novice or an experienced seller, this episode provides the strategies you need to elevate your Amazon PPC game.

In episode 612 of the Serious Sellers Podcast, Bradley discusses:

• 00:00 - Amazon Seller Strategy Masterclass: Adtomic
• 02:41 - Introduction and Overview to Helium 10 Adtomic Advertising
• 08:41 - How to Create Campaigns in a Minute With Advertising AI
• 13:25 - The First Thing Existing Sellers Should Do In Adtomic!
• 18:53 - How To Make Existing Campaigns Work With Each Other
• 21:58 - How To Manually Create New Campaigns in Adtomic
• 28:49 - How To Set Up Custom Amazon PPC Bid Rules
• 34:41 - How to Set Up Keyword Harvesting and Negative Rules
• 37:34 - How to Review Adtomic Suggestions
• 43:00 - Get A Demo For Helium 10 Adtomic

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Do you need help scaling your business? Maybe you're considering hiring a virtual assistant (VA). In this episode, our expert guest will discuss everything you need to know before hiring your first remote employee.

Are you feeling overwhelmed with the growing demands of your e-commerce business? Join us as we chat with Gilad Freimann, Founder and CEO of VAA Philippines, an expert in training and hiring virtual assistants (VAs) from the Philippines for Amazon sellers. Discover the transformative benefits of hiring remote employees to handle tasks like customer service, Amazon PPC management, and inventory handling. By outsourcing these routine tasks, you can free up valuable time and energy to focus on strategic business growth. Learn when it's the right time to consider bringing on a VA to ensure you don’t miss out on growth opportunities and can maintain flexibility in your business operations.

Explore effective hiring strategies for virtual assistants, especially when you're unsure about transitioning from traditional in-person roles to remote positions. We'll share insights into what makes a successful long-term hire, emphasizing the importance of focusing on candidates' personalities and commitment rather than just their resumes. Understand the challenges that Amazon sellers face as their businesses expand, such as time constraints and the need for outsourcing. Listen in as we highlight the growing trend of employing social media VAs to enhance online presence and the increasing need for specialized roles in the dynamic world of e-commerce.

Finally, we take a closer look at the unique advantages of hiring Filipino VAs, shedding light on cultural and business nuances that can lead to successful integration into your business. Gilad shares essential tips on bridging cultural gaps, such as understanding local customs like the 13th salary bonus, to foster a positive working relationship. We also discuss the importance of hiring specialists for specific tasks, ensuring each role is filled by someone with the right skills and character. This approach not only boosts productivity but also aligns with the strengths and expertise of the VAs, leading to more successful outcomes for your business.

In episode 611 of the Serious Sellers Podcast, Bradley and Gilad discuss:

• 00:00 - Hiring Amazon Virtual Assistants for Business Scaling
• 02:04 - When Should Amazon Sellers Outsource?
• 06:20 - Misconceptions About Virtual Assistants
• 07:31 - Effective Hiring Strategies for Remote Workers
• 08:21 - Finding Quality Candidates for Offshore Jobs
• 11:18 - Hiring Amazon PPC VAs and Social Media
• 15:16 - The Impact of AI on Jobs
• 16:24 - Virtual Assistants in E-Commerce
• 20:53 - TikTok Influencer Marketing Success
• 24:12 - Hiring Filipino Virtual Assistants
• 27:42 - Outsourcing Specialists vs. One Generalist
• 33:00 - New Helium 10 Tool Suggestions