Seriously in Business: Brand + Design, Marketing and Business

By: White Deer Jacqui Naunton
  • Summary

  • (Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".
    2021, 2022, 2023 White Deer
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Episodes
  • 184: Balancing Motherhood and Business: a 6-Month-Old, a Toddler and My Biggest Launch Ever
    Sep 30 2024

    Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.

    In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.

    Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!

    We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.

    To all the business mothers (and mothers-to-be) out there, this episode is for you!

    MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    31 mins
  • 183: The Power of Reels: Increase Reach and Sales on Instagram with Alisha Marfatia
    Sep 23 2024

    Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

    Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.

    She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.

    If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.

    ABOUT ALISHA:

    Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.

    Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.

    As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.

    CONNECT WITH ALISHA:

    Instagram: www.instagram.com/thesocialimpact.co

    Get FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS

    WORK WITH JACQUI:

    // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

    // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

    // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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    44 mins
  • 182: Perfectionism in Business: Tips to Embrace Imperfect Progress in Design and Action
    Sep 16 2024

    Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!

    We're dropping into the world of perfectionism and how it might be holding back your business.

    Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.

    We’ll chat about:

    • The real reasons behind perfectionism and how it's killing your productivity
    • The negative effects of over-perfecting everything, like wasted time and missed opportunities
    • How to set timers and get accountability buddies to keep you on track
    • Celebrating progress instead of waiting for perfection

    So, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!

    Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb

    Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)

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    18 mins

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