In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.

We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.

You’ll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.

Suz breaks down the importance of energy in personal branding and how to build your "brand house" brick by brick. Whether you’re a fashion label or a coach, Suz’s insights are a treasure trove for anyone looking to add that extra sparkle to their brand.

Get ready to revamp your personal brand game with practical advice, inspiring stories, and a whole lotta good vibes!

ABOUT SUZ CHADWICK:

Suz is a personal brand & business coaching working with (mostly) women to help them build powerful personal brands, get out of their own way and show up to magnetise the clients & opportunities they want.

CONNECT WITH SUZ:

www.instagram.com/suzchadwick

www.tiktok.com/suzchadwick

www.suzchadwick.com

https://www.linkedin.com/in/suzannechadwick/

Free workshop - From Unknown to In Demand: www.suzchadwick.com/indemand

Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.

In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.

Plus, we'll highlight real-world examples from savvy entrepreneurs who are making waves with their consistent and effortless branding strategies (that don't always use the "classic" 1 million dollar vibe branding).

You’ll learn why less is more and how to curate a premium image without falling into the trap of ever-changing design trends. I’ll also share some real talk on why outsourcing everything might actually slow your growth and how in-house skills can be your best ally.

VIEW EXAMPLES ON BLOG HERE: https://whitedeer.com.au/build-your-million-dollar-brand/

Plus, stay tuned for exciting future episodes where we’ll uncover more secrets of top-tier brands and the art of premium branding.

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.

Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, generating views and conversions long after they've been posted.

Worried about finding the time? We get it. Trena discusses how focusing on solving specific problems can turn casual viewers into dedicated customers and even land high-ticket deals.

If you’re ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplan

ABOUT TRENA:

As a YouTube strategist, Trena, who has a Master’s Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting! Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting. Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week! Trena has over 54,000 subscribers and over 4 million views.

Video Gameplan: trenalittle.com/videoplan

Youtube: https://www.youtube.com/@TrenaLittle

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?

Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!

Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!

Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!

Connect with Hazal: https://heyhazal.com/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).

Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your community coming back for more. Plus, we chat about why choosing the social media platform that aligns with your preferences and where your audience hangs out is a game-changer.

Join us for this lively episode as Sarah equips us on effectively leveraging Facebook groups for business.

ABOUT SARAH:

Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience.

Sarah hosts a top 2% podcast, Simple Facebook Group Strategy, and is the founder of the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.

She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income.

CONNECT WITH SARAH:

Facebook Group: https://www.facebook.com/groups/sarahbcommunity

Podcast: https://sarahbeisel.com/podcast

Grab the Facebook Group Launch Checklist: https://sarahbeisel.com/checklist

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.

In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.

Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!

We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.

To all the business mothers (and mothers-to-be) out there, this episode is for you!

MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.

She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.

If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.

ABOUT ALISHA:

Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.

Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.

As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.

CONNECT WITH ALISHA:

Instagram: www.instagram.com/thesocialimpact.co

Get FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!

We're dropping into the world of perfectionism and how it might be holding back your business.

Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.

We’ll chat about:

• The real reasons behind perfectionism and how it's killing your productivity
• The negative effects of over-perfecting everything, like wasted time and missed opportunities
• How to set timers and get accountability buddies to keep you on track
• Celebrating progress instead of waiting for perfection

So, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!

Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb

Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)