Episodes

  • Email Deliverability Unlocked

    Email Deliverability Unlocked
    Oct 30 2024
    In this episode Tiffany Ann Bottcher sits down with email deliverability expert Matt Ratliff to explore the evolving landscape of email marketing in 2024. Matt, founder of Funnel Techie and a tech industry veteran with over 18 years of experience, shares his wealth of knowledge on how businesses can maintain email effectiveness while protecting domain health. With insights on the latest compliance requirements and technical strategies, this episode is a must-listen for business owners looking to ensure their emails land in the inbox.Episode SummaryThis episode dives into the essential strategies for maximizing email deliverability in 2024. Matt explains the importance of domain reputation, how subdomains can shield main domains, and why understanding engagement metrics is crucial for email success.Key InsightsStay Compliant: Matt shares recent updates from email providers like Google and Yahoo, explaining how compliance impacts email deliverability.Utilize Subdomains: Protect your main domain by using subdomains for marketing emails, a critical step to safeguard reputation.Monitor Domain Health: Key metrics like open rates and click-through rates are vital to maintaining a strong domain reputation.Take a Gradual Approach: When onboarding a new email list, Matt emphasizes the importance of starting slowly to build a positive domain reputation.Engage Effectively: Matt suggests ways to boost email engagement, from relevant subject lines to segmenting lists for more targeted communication.Avoid Common Pitfalls: Learn why certain links, like Bit.ly, can harm deliverability and how branded links can provide greater control.Self-Discovery Tips for Business OwnersMatt recommends identifying high-engagement contacts and re-engaging with them to strengthen domain health from day one.For new domains or re-engaging cold lists, Matt advises a step-by-step approach to avoid reputation issues.About the HostTiffany-Ann Bottcher is a skilled business strategist, podcast host, and mother who offers fresh insights into digital business and leadership. She combines strategy with genuine connections, making her approach valuable for entrepreneurs and leaders alike.Connect with Tiffany-Ann:YouTube: Tiffany-Ann BottcherTikTok: @ta_bottcherWebsite: tiffanyannbottcher.comAbout the GuestMatt Ratliff, founder of Funnel Techie, is an 18-year veteran in the tech industry with deep expertise in email deliverability and network engineering. With a comprehensive understanding of email compliance and domain management, Matt has become a trusted expert for business owners seeking to enhance email engagement and safeguard their domain reputation.Connect with Matt:Website: Funnel TechieYoutube: Funnel TechieFinal TakeawayEmail marketing in 2024 requires more than great content; it demands a proactive approach to domain health and compliance. Listen in as Matt Ratliff provides essential guidance to help your emails reach their audience and keep your domain reputation strong.Creators & GuestsTiffany-Ann Bottcher - HostMatt Ratliff - GuestClick here to watch a video of this episode. 00:13:41 - Introduction to Inbox IQ Tool for Email Stats00:14:08 - Building an Email Engagement System00:15:11 - Automation for Onboarding SaaS Clients00:16:23 - Address Concerns About Email Frequency and Domain Health00:17:41 - Importance of Monitoring Email Metrics00:18:58 - The Significance of List Segmentation and Engagement00:19:25 - Understanding Segmentation in Email Marketing00:20:16 - The Importance of Organized Email Sequences00:20:25 - Becoming an Automation Engineer for Effective Campaigns00:20:57 - Visualizing Automation Workflows with a Whiteboard00:21:42 - Mapping Customer Journeys for Better Engagement00:22:24 - The Role of Customer Choices in Email Engagement00:23:18 - Measuring Email Engagement Beyond Purchases00:24:43 - The Weight of Spam Complaints and Chargebacks00:25:28 - The Etiquette of Email Engagement as a Business Owner00:26:30 - Lessons Learned from Cold Email Strategies00:27:54 - Challenges with Cold Email and SMTP Providers00:28:20 - Understanding Email Provider Audits00:28:51 - Importance of IP Health for Email Deliverability00:29:21 - Challenges of Cold Email Strategies00:29:51 - Future of Cold Messaging00:30:27 - Building an Email List: Common Pitfalls00:31:03 - Starting with an Opt-In Page00:31:51 - Craft Your First Email: Tips for Success00:32:34 - The Importance of Starting Email Campaigns00:33:42 - Aesthetics vs. Functionality in Email Design00:34:09 - HTML Emails vs. Plain Text Emails: What Works?00:35:48 - Link Quality in Emails: Best Practices00:36:53 - Understanding Branded Links vs. Non-Branded Links00:37:35 - Understanding Email Tracking and Subdomains00:38:10 - The Importance of Using Subdomains for Email00:38:31 - Setting Up Transactional Email Domains00:39:02 - Marketing Subdomains Explained00:39:20 - Risks of Using Root Domains for Email00:39:54 - Benefits of Segregating Email Flows00:40:43 - Key Recommendations for...
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    46 mins
  • The Last Quarter of 2024

    The Last Quarter of 2024
    Oct 23 2024
    As we enter the final quarter of 2024, Tiffany-Ann dives into the critical strategies business owners need to implement to close the year on a high note. In this episode, she explores the importance of tightening operations, focusing on key metrics, and staying organized in the hectic lead-up to the holiday season. From managing finances to planning for client gifts and holiday hours, Tiffany-Ann covers it all, with her signature mix of practical advice and engaging stories. Whether you're looking to boost your Q4 performance or lay the groundwork for a successful 2025, this episode has you covered.Key InsightsEstablishing structured financial processes is crucial for avoiding cash flow issues.Timely invoicing is essential, especially during the holiday season, to maintain cash flow.Starting budget preparation for the new year now can lead to better financial readiness.Thoughtful client gifts and early planning for employee bonuses can strengthen relationships and morale.Engaging with accountants early for tax planning can maximize profit retention and avoid last-minute scrambles.Accountability in business is vital; participation leads to better outcomes.Creators & GuestsTiffany-Ann Bottcher - HostClick here to watch a video of this episode. (00:10:40) - Discusses the challenges of the fall season and the importance of strategic planning.(00:11:06) - Emphasizes the need to focus on metrics and budget for 2024 to achieve goals.(00:11:44) - Questions whether current goals are too attainable and the importance of accountability.(00:12:10) - Reflects on the freedom and responsibility of being a business owner.(00:12:37) - Highlights the importance of self-accountability in business success.(00:13:14) - Draws parallels between civic engagement and business accountability.(00:14:00) - Encourages reflection on personal achievements and accountability as the year ends.(00:14:46) - Stresses the importance of preparing a budget for the upcoming year.(00:15:31) - Discusses the need for timely financial planning and closing monthly accounts.(00:15:57) - Introduces the topic of planning client gifts and their significance.(00:16:29) - Advises on creating memorable client gifts that stand out from the usual options.(00:16:54) - Discusses the importance of thoughtful gifts over generic branded items.(00:17:40) - Questions the effectiveness of promotional items as gifts.(00:18:07) - Considers alternative ways to show client appreciation, such as holiday cards.(00:18:31) - Warns about the timing of sending holiday cards to ensure they are received in time.(00:19:10) - Encourages updating business profiles with holiday hours ahead of time.(00:19:22) - Discusses the importance of planning for vacation time and team availability during holidays.(00:19:55) - Stresses the need for a leadership plan during busy holiday periods to ensure business continuity.(00:20:29) - Discusses the importance of organization and planning for team holiday parties.(00:20:50) - Reflects on the challenges of organizing holiday events as a company grows from five to nearly 100 employees.(00:21:16) - Compares the costs and logistics of holiday celebrations for small versus large teams.(00:21:37) - Considers employee interest in holiday parties and the importance of planning around busy schedules.(00:22:05) - Shares thoughts on employee gifts versus bonuses, emphasizing the differences in approach for smaller organizations.(00:22:35) - Discusses the timing and common pitfalls of issuing holiday bonuses at the end of the year.(00:23:01) - Highlights the rush to give bonuses and the potential for mistakes in payroll processing.(00:24:04) - Advises on the importance of proper planning for bonuses to avoid complications later.(00:24:26) - Stresses the need to consider holiday timing and employee availability when planning celebrations.(00:24:57) - Explores the impact of holiday seasons on business operations, regardless of personal beliefs about Christmas.(00:25:31) - Emphasizes the significance of planning for tax season to maximize profits.(00:26:38) - Shares a recent experience with a client regarding bookkeeping and tax preparation timelines.(00:27:04) - Discusses the importance of having accurate starting balances for effective bookkeeping.(00:27:46) - Comments on the increasing time required to complete year-end accounting tasks.(00:28:20) - Describes the need for proactive tax planning and the missed opportunities when not prepared.(00:29:27) - Advocates for monthly bookkeeping to stay informed about financial health and make timely decisions.(00:30:18) - Urges listeners to engage with their accountants early to implement necessary changes before year-end.(00:30:53) - Encourages communication with CPAs and bookkeepers to ensure financial strategies are in place.(00:31:18) - Discusses the limitations of bookkeepers providing tax advice and emphasizes the importance of a comprehensive tax strategy that considers personal circumstances.(00:32:00) ...
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    42 mins
  • Sales Strategies to Scale

    Sales Strategies to Scale
    Oct 16 2024

    In this episode, Tiffany-Ann Bottcher speaks with Greg Nutter, a sales expert in B2B sales strategy and business growth. Greg shares invaluable insights on mastering the sales process, scaling service-based businesses, and overcoming common challenges in sales management. Whether you’re a solopreneur or managing a team, this episode breaks down key strategies to help you take control of your sales process, boost revenue, and reduce the stress of relying on inconsistent sales outcomes.

    Key Insights:

    • Sales Process Mastery: Developing structured sales processes is essential for growing any business.
    • Scaling Challenges: Service-based businesses face unique challenges in scaling, particularly around processes and team management.
    • Sales Leadership: Entrepreneurs need to understand the sales process, even when they aren’t the ones doing the selling.
    • B2B vs. B2C Sales: Recognizing the differences between selling to businesses and consumers can significantly impact your sales approach.
    • Sales Coaching: Greg discusses the importance of sales coaching and why simply hiring a "hotshot" sales agent is rarely the answer.

    About The Host:

    Tiffany-Ann Bottcher is an accomplished business strategist, podcast host, and founder of Bottcher.io. With a passion for helping businesses grow through smart, data-driven strategies, Tiffany-Ann brings a unique perspective to entrepreneurship and leadership.

    Connect with Tiffany-Ann:

    Tiktok: https://www.tiktok.com/@ta_bottcher
    Website: https://www.bottcher.io
    Podcast: https://podcast.servicebasedbusinesssociety.com

    About The Guest:

    Greg Nutter is a seasoned sales expert with over 35 years of experience working with both large corporations and small businesses. As the author of P3 Selling: The Essentials of B2B Sales Success, Greg offers practical advice and processes that any business can use to increase sales consistency and develop a winning sales strategy.

    Website: https://soloquent.com/p3-selling-book/
    LinkedIn: https://www.linkedin.com/in/greg-nutter/

    Book Available On Amazon
    US: https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X
    Canada: https://www.amazon.ca/P3-Selling-Essentials-Sales-Success/dp/154452997X

    Click here to watch a video of this episode.

    Creators & Guests

    • Tiffany-Ann Bottcher - Host
    • Greg Nutter - Guest
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    40 mins
  • Delegation Secrets for Business Growth

    Delegation Secrets for Business Growth
    Oct 9 2024

    In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Bottcher dives deep into the art and importance of delegation for business growth. Tiffany-Ann shares her personal experiences and insights on how mastering the skill of delegation can be a game-changer for entrepreneurs looking to scale their service-based businesses. She discusses the pros and cons of hiring support, the challenges of letting go of control, and actionable tips on how to build a team that complements your strengths. If you're aiming to delegate effectively and free up time to focus on scaling, this episode is packed with valuable insights you won't want to miss.

    Episode Summary

    In this episode, we explore the crucial role of delegation in business growth, the common pitfalls of hiring support, and the strategies entrepreneurs can use to leverage their teams more effectively for long-term success.

    Key Insights

    • Delegating is a learned skill that is essential for scaling any business.
    • Complementary skills in your support team can significantly enhance productivity and business efficiency.
    • Effective delegation allows business owners to focus on growth-oriented tasks rather than getting bogged down in daily minutiae.
    • Hiring the right support requires trust, clear communication, and patience.
    • A vague job description can evolve over time as the role of support personnel is better defined.
    • Understanding that mistakes and growing pains are part of building a successful team is critical for long-term growth.
    • Technology and tools like task management software can greatly enhance the effectiveness of delegation.

    Creators & Guests

    • Tiffany-Ann Bottcher - Host
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    35 mins
  • Superpowers For Scaling Success

    Superpowers For Scaling Success
    Oct 2 2024

    In this episode, Tiffany Ann Bottcher chats with Michelle Denogean, a seasoned chief marketing officer and advisor with over 20 years of experience in the startup ecosystem. Michelle has transitioned from a creative career, initially aspiring to be an author and marketer, to a pivotal role in shaping business success within startups. She shares her insights on the psychology of startup founders and the evolution of leadership, emphasizing the importance of self-awareness and team dynamics in scaling businesses. Her unique perspective, informed by years of working alongside founders and her deep understanding of marketing and operations, provides valuable guidance for entrepreneurs looking to enhance their leadership skills and grow their businesses effectively.

    Episode Summary

    In this episode, the discussion focuses on the critical role of self-awareness in leadership and how recognizing blind spots can empower founders to scale their businesses effectively.

    Key Insights

    • Founders must identify their blind spots to avoid hindering growth.
    • A balanced team with complementary superpowers is essential for success.
    • Leadership styles must evolve from control to empowerment as businesses grow.
    • Embracing pivots can lead to significant growth opportunities.
    • Self-discovery is vital; founders should reflect on tasks they avoid to identify patterns.
    • Trust in teams and delegating responsibilities fosters a culture of growth.
    • Learning from failures is crucial for continuous improvement.

      Click here to watch a video of this episode.

      Creators & Guests

      • Tiffany-Ann Bottcher - Host
      • Michelle Denogean - Guest

    About The Host:

    Tiffany-Ann Bottcher is a strategic business consultant, podcast host, and mother known for her dynamic approach to digital business and leadership. She blends strategy and authentic connections, bringing practical insights to entrepreneurs and leaders navigating the world of service-based business.

    YouTube: Tiffany-Ann Bottcher
    Tiktok: @ta_bottcher
    Website: bottcher.io

    About the Guest:

    Michelle Denogean is an accomplished marketing strategist and entrepreneur with a unique background spanning corporate leadership and creative pursuits. She leverages her expertise in marketing and operations to empower entrepreneurs.

    Website: michelledenogean.com.
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    35 mins
  • Selling More Solves Most

    Selling More Solves Most
    Sep 25 2024

    In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Botcher delves into the real challenges service-based entrepreneurs face when scaling their businesses. Drawing from her extensive experience, Tiffany-Ann breaks down the critical balance between maintaining a positive mindset and managing financial realities. She offers actionable strategies to overcome common hurdles, optimize profitability, and ensure sustainable growth. If you're looking to elevate your business and navigate the complexities of entrepreneurship with confidence, this episode is a must-listen.

    Episode Summary

    We discuss the challenges service-based business owners face in scaling their businesses, emphasizing the need to balance a positive mindset with practical financial strategies to ensure sustainable growth.

    Key Insights

    • A positive mindset must align with a realistic understanding of financial constraints.
    • Generating revenue to cover fixed costs is essential to avoid relying solely on cost-cutting strategies.
    • Understanding profit margins is critical for assessing business health and making informed decisions.
    • Effective management of time, money, and energy is vital for sustainable growth.
    • Regularly reviewing and consolidating subscriptions can significantly improve profitability.
    • Business owners should calculate their actual compensation to ensure their time is valued appropriately.
    • Continuous growth through education and resource optimization is key to overcoming common challenges.

    (09:49) - The struggle of visionaries versus realists in business planning and execution.

    (10:46) - Introduction to the topic of outselling problems in business.

    (11:37) - The challenge of overcoming financial limitations when pursuing business growth.

    (12:01) - The difficulty of reversing decisions related to overhead and compensation.

    (12:45) - The importance of understanding the long-term implications of business decisions.

    (13:17) - The difference between certainty in employment and uncertainty in entrepreneurship.

    (13:33) - The necessity of ensuring that business numbers align with financial goals.

    (13:47) - The misconception that cost-cutting alone can lead to profitability.

    (14:14) - The significance of reviewing overhead costs to enhance profitability.

    (15:51) - The common issue of forgotten subscriptions and their impact on business finances.

    (16:48) - The challenge of managing multiple subscriptions and tools effectively.

    (18:00) - Strategies for condensing subscriptions to improve profitability.

    (19:10) - The long-term commitment required when investing in business resources.

    (19:34) - The impact of hiring decisions on business overhead and flexibility.

    (20:19) - The importance of being cautious with financial commitments in business.

    (21:08) - The need to outsell problems and maintain growth despite challenges.

    (22:01) - The potential benefits of business acquisitions for growth and profitability.

    (22:25) - The necessity of understanding profit margins for informed decision-making.

    (23:27) - The importance of compensating oneself appropriately as a business owner.

    (24:52) - The common issue of business owners not tracking their actual earnings.

    (25:25) - The need for clarity on personal compensation versus business profits.

    (26:19) - The evolution of financial challenges as a business grows.

    (27:37) - The importance of optimizing business operations to maintain profitability.

    (28:04) - The risks of overspending during periods of growth and the need for careful management.

    (29:44) - The significance of understanding fixed and variable costs in relation to revenue.

    (31:03) - The importance of monitoring fixed costs per dollar of revenue as a business grows.

    (32:00) - The critical role of mindset in business growth alongside financial considerations.

    (32:52) - The synergy between data analytics and entrepreneurial intuition for success.

    (33:29) - Encouragement to maintain a focus on growth despite challenges.

    (34:07) - Closing thoughts on navigating business challenges and optimizing for success.

    (34:30) - Call to action for listeners to leave a review and feedback on the podcast.
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    35 mins
  • AI as Your Next Hire

    AI as Your Next Hire
    Sep 18 2024

    AI is becoming an essential team member in modern organizations. In this episode, we explore how AI can be integrated into your business as a powerful tool that amplifies human skills and efficiencies. From streamlining daily tasks to generating impactful marketing materials in minutes, AI is proving to be an invaluable resource for entrepreneurs and business leaders alike. Join host Tiffany-Ann and special guest Jonathan Mast as they discuss practical tips for harnessing the potential of AI, making it a key asset for growth and innovation in your business.

    Key Insights

    • AI serves as a powerful tool that amplifies skills and experiences, enabling businesses to deliver more value efficiently.
    • Clear communication with AI is vital for obtaining useful outputs and maximizing its potential.
    • Mastering sales is crucial for business success, regardless of one's background or expertise.
    • Jonathan shares a practical example of using AI to generate marketing materials in just 12 minutes, demonstrating its efficiency.
    • Effective prompt engineering involves specifying the type of expert, providing context, and allowing AI to ask clarifying questions.
    • Entrepreneurs are encouraged to start using AI tools like ChatGPT for various business tasks, from writing emails to creating social media posts.

    About The Host

    Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, business leader, author, investor and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.

    Connect with Tiffany-Ann:

    YouTube: Tiffany-Ann Bottcher
    Tiktok: @ta_bottcher
    Website: bottcher.io

    About The Guest:

    Jonathan Mast, with his roots in the digital world dating back to 1995, has cemented his reputation as a visionary in leveraging artificial intelligence (AI) and establishing topical authority online.

    In his latest venture, White Beard Strategies, Jonathan delves deep into the realms of AI, demonstrating its potential to revolutionize online business strategies. He’s passionate about guiding professionals to not just navigate, but lead in their niches by becoming undeniable topical authorities. He believes that by mastering AI tools, professionals can become more efficient, saving precious minutes daily and elevating their digital presence.

    Connect with Jonathan:

    Facebook Group: https://www.facebook.com/share/g/DMnGo9M2aYgrHXSf/
    YouTube: https://www.youtube.com/channel/UCga_ll-ieO55xlGb5G-aEag

    Don't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business.

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    32 mins
  • Optimize and Thrive

    Optimize and Thrive
    Sep 11 2024

    In the season premiere of the Service Based Business Society Podcast, we kick off Season 4 with a deep dive into the ever-evolving journey of business growth. Episode 26, titled "Optimize and Thrive," explores the dynamic process of adapting and optimizing your business in response to change, challenges, and opportunities.

    Tiffany-Ann reflects on the journey of the podcast and her business, drawing lessons from her own experiences and insights gained over the previous three seasons. In this thought-provoking episode, she examines how businesses—much like individuals—must constantly reassess their goals, strategies, and market position to stay relevant and thrive. Tiffany-Ann emphasizes the importance of aligning your business with your current vision and market realities, and not clinging to outdated goals or assumptions.

    Listeners will learn the critical value of time management, the importance of embracing change, and how to optimize both business strategy and personal growth. Whether you’re just starting out or scaling a multimillion-dollar business, this episode offers valuable takeaways for business owners looking to stay ahead of the curve.

    Key Themes Discussed:

    • The evolution of a business and the importance of adaptation
    • Optimizing your time and resources to maximize growth
    • Problem-client fit and ensuring your services remain relevant
    • Balancing operational efficiency with visionary thinking
    • Reflecting on why you started your business and why you continue to pursue it today

    About The Host:
    Tiffany-Ann is an accomplished business strategist and the visionary behind the Service Based Business Society Podcast. As a leader of multiple companies, investor, and a dedicated mother, Tiffany-Ann brings a unique blend of experience, strategic thinking, and authenticity to the world of modern entrepreneurship. Her passion for business growth and optimization drives the insights shared in every episode.

    Connect with Tiffany-Ann:

    YouTube: Tiffany-Ann Bottcher
    Tiktok: @ta_bottcher
    Website: bottcher.io
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    29 mins