You know how Taylor Swift has her eras? Each one tells a story, has its own vibe, and takes us on a journey. That’s exactly what I’m diving into in this episode.

I’m breaking down how you can use the same idea to build your own Binge & Buy Reel Series—a content strategy that makes people want to stick around, scroll back, and then buy from you without feeling sold to. We’re not just posting for the sake of it anymore. We’re creating a universe that’s cohesive, intentional, and iconic to you.

In this solo chat, I’m giving you the framework to make your content build on itself, speak directly to your audience, and move them from “just watching” to actually wanting to work with you. No fluff, just real talk and steps you can actually run with.

If you’ve been feeling stuck with what to post or how to show up consistently, this episode is the permission slip you’ve been waiting for.

🎁 Want a content universe template to map this out for yourself?

Take a screenshot of this episode, share it to your stories, and tag @thesocialimpact.co and @shegotluckypodcast—and I’ll DM it straight to you!

👑 Ready to build your own Eras-level content?

Join Queen of the Screen and let’s start creating content that not only looks good—but feels right and actually works.

➡️ https://alisha-marfatia.mykajabi.com/offers/Rp2aWB6t/checkout

🎧 Tune in now and DM me your biggest aha moment—because your content era is calling, and it’s about to get binge-worthy.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Let’s be honest — so often we hear someone say, “She just got lucky.” But when you really zoom in, what looks like luck is actually years of showing up, doing the inner work, and choosing growth over comfort again and again.

In today’s episode, I chat with the brilliant Sarah Lambert about what it actually takes to create success in business and life — and spoiler alert: it’s not just good timing or the right strategy.

We talk about:

• The mindset shifts that moved Sarah from her corporate job into building a thriving online business

• Why awareness is the real game-changer when it comes to ditching limiting beliefs

• The pressure to be the “good girl” in business (and how that holds us back more than we think)

• And what it means to take radical responsibility for your life — even when it’s uncomfortable

We also dig into what high impact coaching really looks like and how it’s so much more than giving advice — it’s about holding space for deep transformation. And if you’re someone who feels like you need to save your clients or carry their outcomes? This one’s a must-listen.

This episode is a powerful reminder that self-empowerment doesn’t come from doing more — it comes from doing the right inner work, creating space for presence, and learning to back yourself fully.

🎧 Tune in now and come back to this one anytime you need to get out of your own way.

💬 Loved this chat?

Message me on Instagram and tell me your biggest takeaway — or tag the pod so I can cheer you on.

Connect with Sarah on Instagram: https://www.instagram.com/thesarahlambert/

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

USE THE CODE SGLPOD50 AND GET 50% OFF FOR THE PINNED REELS SYSTEM PROGRAM!

​

You know that feeling when you’ve spent hours creating content, but it doesn’t actually lead to sales? Yep, we’ve all been there. But what if I told you there’s a way to turn your Instagram profile into a mini sales machine—without constantly posting or chasing leads?

​

In this episode of She Got Lucky, I’m diving into the power of Instagram’s pinned posts and how they can drive consistent, passive sales when done right. We’re talking about more than just picking three random posts to pin—we’re building a strategic system that works for you 24/7.

​

We’ll cover:

✔ The real reason your pinned posts aren’t converting (yet!)

✔ The must-have elements of a high-converting pinned post

✔ Why binge & buy content is the secret to keeping visitors engaged

✔ How to structure your Instagram like a shopfront—so people instantly know what you offer

✔ The automation hacks that make selling effortless

✔ Why video content beats static posts every time (and how to leverage it!)

​

If you’ve been relying on posting and hoping for the best, it’s time for a smarter approach. This strategy can literally increase your sales overnight—without adding more to your workload.

​

🔥 Ready to make Instagram work for you instead of the other way around? Tune in now, and let’s get those passive sales rolling!

​

🎙 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

💬 After listening, drop a comment: What’s one thing you’ll tweak in your pinned posts?

📲 DM me on Instagram [@thesocialimpact.co] if you have questions—I’d love to chat!

​

​

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

​

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

​

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

​

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Ever been told you’re lucky for where you are in business?

Let’s be real—success isn’t luck. It’s the late nights, the mindset shifts, the boundaries you set, and the hard decisions you make. In this episode, I sit down with Stephanie Swail to talk about the real work behind entrepreneurship, the power of self-belief, and why leadership isn’t just about showing up—it’s about owning your space.

We dive into:

🍀 The myth of luck and the truth about self-liberation

🍀 How over-delivering can actually hurt your business

🍀 High-level sales and why transformation sells more than tactics

🍀 The importance of conviction in your messaging—because if you don’t believe in your offer, neither will your audience

🍀 Why readiness isn’t a feeling—it’s a decision

Stephanie shares her own business plot twist and what it took to shift from waiting for the “right time” to stepping into leadership with full conviction. If you’re ready to stop holding yourself back and claim your next level, this one’s for you.

Hit play, tune in, and let’s talk about what it really takes to create a business that works.

P.S. Drop a comment or DM me—what’s one shift you know you need to make in your business right now? Let’s chat!

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn
➡️ https://www.linkedin.com/in/alisha-marfatia/

Let’s be real—marketing has gotten way too complicated. With all the pressure to create Reels, jump on trends, and post constantly, it’s easy to lose sight of what actually matters: connection.

In this episode of She Got Lucky, I’m breaking down how to simplify your marketing, be intentional with your content, and create a brand that people feel—not just scroll past. We’re talking about:

🍀 Why overcomplicating your marketing is holding you back

🍀The real reason I quit Reels—and what I’m doing instead

🍀How to make your content work for you, not just tick a box

🍀Why visibility beats virality every time

🍀The mindset shift that helps you attract the right clients

Dive into my program, Queen of the Screen, designed to help you finally show up with confidence and clarity. Because creating content shouldn’t feel like a chore—it should elevate your brand.

➡️ https://alisha-marfatia.mykajabi.com/offers/Rp2aWB6t/checkout

If you’ve ever felt stuck in the social media hamster wheel, this episode is a must-listen. Press play now and let’s chat!

P.S. I talked about this in my I Quit Reels post too—check it out and let me know what you think!

➡️ https://www.instagram.com/p/DDCJZx8zWjI/?img_index=1

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Starting a business isn’t just about strategy—it’s about knowing yourself, owning your story, and making the bold moves most people won’t.

In this episode of She Got Lucky, I sit down with Kati to talk about the real, raw side of entrepreneurship—the kind no one tells you about. From getting fired from corporate to building a brand that actually feels like her, Kati shares what it really takes to grow a business that aligns with who you are.

We’re diving into:

🍀 The truth about collaborations (and why they can be emotionally exhausting)

🍀 What ‘going to the dark side’ really means and how it helps you own your unique methodology

🍀 The biggest branding mistake business owners make (and how to fix it)

🍀 How to lead yourself before leading others—and why that’s the key to real client transformations

🍀 The shifts you need to make now to set yourself up for success this year

This episode is SO FULL of insights, real talk, and some “why has no one told me this before?” moments. Whether you’re in the thick of building your business or feeling like something’s off, this conversation is one you don’t want to miss.

🎧 Hit play and let’s get into it.

P.S. What’s been the biggest shift in your business lately? Drop a comment or DM me—I want to hear all about it!

Connect with Kati:

Instagram: https://www.instagram.com/katielliottxo/

Email: kati@katielliottcoaching.com

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

It's time for you to RESET your Reels, Queen!

Let’s talk about something real—why just showing up on social media isn’t enough anymore.

We’ve all seen the shift happening. Audiences are craving more than just pretty content and big claims—they want real, raw, authentic connections. And that starts with storytelling.

In this episode, I’m breaking down:

✨ Why vulnerability is your secret weapon in content creation

🎥 How video marketing transformed my business (and can do the same for you)

📣 The one thing you must do in 2025 to stand out online

💡 Why throwing numbers around without context doesn’t build trust anymore

If you’ve ever felt like your content is blending in, this episode is for you. Let’s shake things up and build a brand that actually connects with people.

I want to hear from you. What’s one piece of content you shared that felt vulnerable but made an impact? DM me or drop a comment—I’d love to chat.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠

The truth about Storytelling that no one talks about

Storytelling. It’s everywhere. But let’s be real—do we actually know what it really means?

It’s become this go-to buzzword, but I’ve noticed that so many people throw it around without actually understanding how to use it to grow their business. Because let’s be honest—great stories aren’t just about engagement. They should lead to action.

In this episode, I’m breaking down:

🎭 The real reason storytelling is so powerful in content marketing

🎥 How to create videos that don’t just get likes but actually convert

❌ Why most storytelling content falls flat (and how to fix it)

💡 The secret to addressing objections through storytelling so clients feel ready to buy

And here’s the thing—storytelling isn’t about you. It’s about your audience. When done right, it builds emotional connection, removes hesitations, and seamlessly leads them to take action.

If you want to stop creating content that just entertains and start using storytelling as a conversion tool, this episode is a must-listen. 🎧

I want to know—have you ever shared a story in your content that led to a sale? Drop a comment or DM me, I’d love to hear your experience!

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram here⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.

4. Follow Alisha on ⁠⁠Instagram here.⁠⁠

5. Connect with Alisha on ⁠⁠LinkedIn here.⁠⁠