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Unlock the secrets to creating a standout brand identity for your bar with expert insights from Shelby Hiltunen, owner of Hold My Crown. Shelby joins us to discuss everything from selecting the right fonts and colors to crafting a mood board that captures your bar's unique personality. Whether you manage an upscale cocktail lounge or a cozy dive bar, you'll discover how a cohesive brand kit can attract and retain patrons more effectively than ever before.

Explore the different ways to create your bar's website, and learn why having direct control over your site's content is crucial for making timely updates and customizations. Shelby breaks down the pros and cons of single-page versus multi-page websites and highlights the importance of a seamless user experience across both mobile and desktop versions. Don't miss our discussion on reflecting your bar's vibe online, from landing pages for specials to integrated web menus that enhance the overall customer experience.

Finally, discover practical strategies for leveraging your bartenders' storytelling skills to boost social media engagement. Shelby shares tips on creating consistent and engaging short-form video content and emphasizes the importance of clear calls to action. We also touch on personalized marketing strategies, the value of treating your staff well, and the significance of building a strong community within the bar industry. Join us for actionable insights and take your bar to the next level!

Contact Shelby:
Hold My Crown Website
Instagram
LinkedIn
The Usual Series

Welcome to the Bar Business Podcast, where we help bar owners increase profits, attract loyal guests, and simplify operations without burnout so you can finally enjoy life outside the bar. Our podcast is packed with valuable insights, expert advice, and inspiring stories from successful bar owners and industry professionals.

Thank you to our show sponsor, SpotOn. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions.
**We are a SpotOn affiliate and earn commissions from the link above.

Thank you to our benchmarking data partner Starfish. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.

Learn More:
The Bar Business Podcast Website
Schedule a Strategy Session
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'
Bar Business Nation Facebook Group