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Are you spending thousands on social media content that disappears after 48 hours? In this episode, CJ Williams breaks down why most marketing agencies flood your Instagram with Reels but ignore long-term platforms like YouTube and Google—and why that’s a problem for your business.

Learn how agencies are optimizing for their own convenience, not your growth—and what a smarter, more sustainable video marketing strategy looks like, especially for small business owners in Charlotte and beyond.

What You’ll Learn:

• Why agencies push short-form social content that doesn’t compound
• The hidden costs of relying on “hope marketing” through social media
• What foundational content is—and how it can grow your visibility for years
• How to build a video marketing strategy that prioritizes YouTube, SEO, and website traffic
• The questions to ask before hiring a marketing agency

Like What You Heard?

• Subscribe to Show Up Better on Apple Podcasts, Spotify, or wherever you listen.
• Leave a review to help more business owners discover how to turn content into conversions.

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Content creation isn’t just about looking good on Instagram — it’s about building something that works for your business. In this episode of Show Up Better, C.J. Williams breaks down why your website — not social media — should be the foundation of your content strategy.

You’ll learn:

• Why your social media feed is not your website
• How to turn your website analytics into content ideas
• The three must-haves for a high-performing site (SEO, speed, and analytics)
• Why blog posts, YouTube videos, podcasts, and emails should come before social media
• How to stop wasting time on content that doesn’t move the needle

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After years of working behind the scenes and being known as "the camera guy," I'm stepping into the spotlight with a new mission: helping businesses market with video—not just film it.

In this episode, I’m pulling back the curtain on:

• Why being great at your craft can actually hold you back
• How I found myself stuck in a role that no longer fit
• The mindset shift that changed my entire approach to content
• Why I’m shifting Podcast Titans from video production to video marketing

This isn’t just a rebrand—it’s a repositioning rooted in purpose and long-term impact. If you're a creative, freelancer, or business owner who’s tired of being boxed in by your skillset... this one’s for you.

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Are you actually working with your ideal client?

How many of your actual clients meet the standard you have set for your ideal clients?

We all start our businesses with an ideal client in mind. But during that journey of building your business you might start taking on clients that are less than ideal, just to get the money. There's nothing wrong with that.

At what point, though, does the work you're doing with your actual clients get in the way of what you could be doing with your ideal clients.

In this episode, I detail a tough conversation with a current client that didn't go the way I wanted to, but allowed me to redefine my ideal cleints.
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I also redefine my ideal client. Here's how I redefined my ideal clients

• They must have the appropriate budget
• They have specific goals that we can measure
• The work I do with them can be replicated with other, or similar, businesses.

Thanks for listening.

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Episode Description:

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Navigating the world of brand deals can be tricky for videographers. In this episode, we dive into the crucial details often overlooked in contracts, focusing on re-publishing rights and sponsorship rights. Learn how to protect your work and ensure you're getting the compensation you deserve.

Key Points:

• The importance of carefully reviewing brand deal contracts to protect your intellectual property.
• Understanding re-publishing rights and how they impact your content's reach and potential future revenue.
• The significance of sponsorship rights and how they can affect your brand image and audience perception.
• Tips for negotiating favorable terms in brand deals.
• Strategies for pricing your services to reflect the value of your content and protect your interests.

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In This Episode, We Explore:

• The creative tactics used to land a meeting with a busy dentist!
• How dentists, like many business owners, face common challenges beyond the exam room.
• Why the dentist surprised everyone by ditching the "talking head" video idea in favor of a PODCAST!
• The dentist's reasoning behind choosing a podcast as his primary content strategy.
• The importance of client discovery and understanding their true needs before crafting a video strategy.
• The potential rise of podcasts within the dental industry (are dentist podcasts the next big thing?).

WATCH THE VIDEO!

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In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT!

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• The Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area.
• Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.

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Guest: Charlene Ridley - Founder of Unpause Your Dreams Creative Studio, Coach & Speaker

In This Episode, We Discuss:

• Building a Women-Only Creative Space: We explore the benefits and motivations behind creating a creative studio focused on empowering women. Charlene dives into the unique environment and opportunities it offers for female creators.
• The Qualified Coach: We navigate the current landscape of self-proclaimed coaches on social media. Charlene shares her qualifications, coaching approach, and why real expertise matters.

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Key Takeaways:

• Women-only creative spaces can provide a supportive and nurturing environment for female creators to thrive.
• Look for qualifications and experience when choosing a coach, not just social media presence.
• Even successful creatives face challenges with content creation.
• Long-form content allows you to delve deeper into your expertise and establish yourself as a thought leader.

Memorable Moments:

• I ask Charlene what makes her difference from all of the "coaches" we see on social media. She goes into detail about how she uses her past personal experiences as well as work experience to help her clients get results
• Charlene explains why it's important for coaches to have coaches themselves.

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