Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.

In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma's personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry's lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time.

*please note: there are a few swears in this episode*

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Gemma Gilbert at https://www.gemmagilbert.com/ and https://www.instagram.com/gemmagilbertcoaching/

In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive.

But that's not all. We step into the future, discussing the role of AI in photography and delve into how this technology is reshaping photo editing, offering a fresh perspective on the artistic process for photographers and copywriters alike. We also touch on the thorny side of AI including issues around copyright. This episode is a treasure trove of insights for anyone looking to strengthen their brand's visual identity.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Amanda Hutchison / AKP Branding Stories at: https://akpbrandingstories.co.uk/ and https://www.instagram.com/akpbrandingstories/

Ever felt the crushing loneliness that can accompany entrepreneurship? Enter Lara Sheldrake, founder of Found and Flourish, a dedicated network supporting business owners in building communities and businesses that reflect their core values. Lara's mission is to eradicate those solitary feelings by providing a safe space for entrepreneurs to connect, share, and learn from others who are following the same path.

Lara's vision extends beyond just connection, she empowers entrepreneurs to build an engaged and sustainable community. We unpack how Found and Flourish has pivoted during the pandemic, transitioning their events and activities online, and offering free events to encourage unity amongst members. Lara shares her strategies for building a vibrant community, such as listening to community needs and effectively receiving feedback. These insights are gold for any business owner or aspiring entrepreneur looking to foster a sense of belonging and engagement within their community.

But it's not all business. We delve into the importance of self-care and wellbeing in the entrepreneurial journey. Lara shares her routines and strategies for maintaining balance in her personal and business life. She emphasises the necessity of self-care for long-term success and provides tips to keep overwhelm at bay. Whether you're a seasoned business owner or just starting out, you'll walk away from this conversation feeling inspired and equipped to prioritise your wellbeing whilst building your business community.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Lara Sheldrake / Found and Flourish at:
https://www.foundflourish.co.uk and https://www.instagram.com/lara_sheldrake