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SkillPro Podcast

SkillPro Podcast

By: Dr. Cynthia C Chirwa
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About this listen

 Welcome to the SkillPro Podcast, where we help professionals turn their expertise into profit, one skill at a time. Whether you’re looking to build a side business, scale your personal brand, or create digital products that sell, this is the show for you.

In today’s episode, we’re kicking things off with “Master the Knowledge Economy: Turn Your Skills into a Profitable Business in 30 Days.” You’ll learn:

•How to identify and leverage your skills in the booming knowledge economy
•A step-by-step framework to create a digital product that sells
•Strategies to start earning from your expertise in as little as 30 days

At Skills2Sell Academy, we believe everyone has knowledge worth sharing and monetizing. Our mission is to equip you with the tools, strategies, and confidence to turn your skills into a thriving business.

Don’t forget to subscribe to the SkillPro Podcast and grab our free resources at [Insert URL]. Ready to take your expertise to the next level? Let’s get started!SkillsPro Podcast Economics
Episodes
  • EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote

    EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote
    Nov 18 2024
    In this thought-provoking episode of the SkillPro Podcast, Dr. Cynthia Chirwa shares a solid framework dubbed the '3 P's: Plan, Package, Promote,' aimed at helping individuals monetize their expertise online. She begins by emphasizing the importance of a well-strategized plan, which entails identifying one's skill, researching the target audience, and choosing the right platform for sharing the expertise. Chirwa then moves on to discuss effective ways of packaging this expertise into scalable items like online courses, eBooks, or even coaching programs. The final piece of advice is a strong promotion strategy, encompassing personal branding, email marketing, and occasional use of paid ads. To help put this structure into practice, a free guide is available for download via a link in the show notes.
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    4 mins
  • EP 6: How to Validate Your Expertise For Online Business

    EP 6: How to Validate Your Expertise For Online Business
    Oct 29 2024
    In this podcast episode, Dr. Cynthia Chirwa discussed the importance of validating expertise for professionals looking to sell their knowledge online. She explained that validation involves proving there's a paying market for one's skills, which prevents wasting valuable time and resources, provides accurate feedback, boosts confidence, and strengthens marketing. This can be achieved by researching the market, creating a Minimum Viable Product (MVP) and running a pre-sale to test feasibility, and consistently seeking feedback. Cautions include avoiding sole reliance on family and friends' opinions and not disregarding lack of engagement as a one-off incident. Finally, Dr. Chirwa encourages downloading her free Prompt Power and Expertise Validation Checklist to help listeners on the path towards monetizing their expertise.
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    6 mins
  • EP 5: How to Create Scalable Digital Products and Automate Sales

    EP 5: How to Create Scalable Digital Products and Automate Sales
    Oct 19 2024
    In the latest episode of the SkillPro Podcast, Dr Cynthia Chirwa discussed the relevance and advantages of creating scalable digital products and automating sales and marketing. She explains that a scalable digital product, such as online courses or eBooks, is a product you create once but can sell repeatedly. Dr Chirwa emphasizes the importance of pricing your product according to the value and expertise you're providing. She also provides examples of tools like ConvertKit, Mailchimp, Buffer, and Hootsuite, which can assist in automating email marketing and social media. She concludes by emphasizing the importance of regularly checking analytics to track the effectiveness of your strategies and making necessary adjustments. She also offers a step-by-step guide on these topics for further reference.
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    4 mins
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