In this high-impact episode, AI strategist and Authentic AI founder Kinsey Soderberg joins Gloria to unpack how small business owners can finally ditch generic, robotic content and train AI tools like ChatGPT to sound exactly like them.

You’ll learn how Kinsey’s Human-First AI Method and her signature AI Brand Blueprint can help you build a brand-aligned AI assistant that writes social posts, emails, and even customer replies—all while staying true to your voice, mission, and values. Whether you're new to AI or deep in the tools, this episode will shift the way you think about content creation, automation, and scaling with soul.

This is a must-listen for small business owners, online creators, and founders who want to use AI to grow authentically in 2025 and beyond.

Why Training Your AI Assistant Is the Key to Authentic, Scalable Content in 2025

• Why “perfect prompts” aren’t the secret to great AI-generated content
• How Kinsey’s Human-First Approach helps you create aligned, on-brand content faster
• How to build your own AI Brand Blueprint to train tools like ChatGPT or Claude
• Easy, repeatable ways to input your brand voice: brain dumps, screenshots, and voice memos
• What makes AI content sound generic—and how to avoid it
• Do’s and don’ts when using AI platforms like ChatGPT, Perplexity, and Gemini
• How trained AI can reduce your workload, streamline content, and boost your bottom line

In a digital world flooded with AI-generated content, the brands that stand out are the ones that train their tools to reflect their real voice, values, and purpose. As Kinsey Soderberg shares in this episode, you don’t need 10 new AI tools—you just need one that knows you deeply.

Whether you’re a founder, service provider, or creator, the future of content marketing isn’t about replacing yourself—it’s about building systems that let you show up more consistently and more authentically. This episode shows you how to do just that, using the same tools you already have.

Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou&nb

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.

You’ll learn how Gloria’s radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.

Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025

• Why template marketing strategies don’t work anymore in the saturated digital landscape
• How to shift from approval-seeking content to a values-first marketing approach
• Why emotional resonance and identity alignment matter more than credentials
• How to use your personal story and brand values to attract ideal clients
• Why rejection and unsubscribes are signs of strong messaging, not failure
• How personal healing and self-awareness can fuel powerful brand positioning
• The difference between authority-based PR and values-aligned visibility

In a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn’t come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.

Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn’t working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.

If you’ve ever felt like your pitches are getting ignored, you’re stuck in the PR friend zone, or you’re not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.

Whether you’re a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.

Why Your PR Isn’t Working – 3 Hidden Reasons and How to Fix Them

• Why PR isn’t a one-and-done task – and how to build a repeatable, season PR strategy
• How to create relevant pitch angles that align with journalists’ editorial calendars (without changing your product)
• What to do when you get ghosted—and how follow-up emails can build long-term media relationships
• How to use the CPR Pitching Method to land media features
• Why DIY PR often fails—and how to stop guessing and start pitching like a PR pro

If you’re a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.

No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).

Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.

Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.

Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads

• Why community drives recurring revenue, customer retention, and organic referrals
• The difference between transactional vs. relationship marketing—and why younger buyers care
• 3 actionable ways to build a loyal brand community around your physical product
• How to use Instagram Stories to foster emotional connection and boost engagement
• Why marketing means repeating your brand message a thousand different ways
• Creative examples like step challenges, polls, and value-based missions that convert

In a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn’t optional—it’s essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.

Whether you’re just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Madison Page :Instagram: @thisismadisonpage

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.

Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria’s PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.

If you’re a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.

How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide Strategy

• Why pitching journalists is about serving their audience—not selling your product
• How to use LinkedIn and email tracking tools to build lasting media relationships
• The CPR pitching method to land both press features and wholesale accounts
• How to avoid the most common PR mistakes—like sample overspending or vague pitches
• A repeatable, seasonal PR system to land spots in gift guides and holiday roundups

If you’re a small business or product-based founder, you don’t need a pricey PR agency to get featured in top-tier media. Marcia Hacker’s story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.

Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.

Start pitching, follow up consistently, and watch your visibility grow.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Marcia & Sauipe Swim
• Website: https://www.sauipeswim.com
• Instagram: @sauipeswim

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In this powerful episode of Small Business PR with Gloria Chou, we’re joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.

From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.

This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.

Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven Entrepreneurs

• How Kreyol Essence went from humble beginnings to $50M+ in product sales
• What preparing for Shark Tank really looks like (hint: it took over a year!)
• The power of community-driven business and grassroots brand building
• Why knowing your numbers is essential for BIPOC and women entrepreneurs
• How to measure impact and ROI beyond revenue
• How Yve-Car approaches DEI, inclusion, and allyship in her business
• Why storytelling and getting “back to basics” is the future of marketing
• How to turn preparation into opportunity—and opportunity into impact
  
  
  

Yve-Car Momperousse’s journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.

This episode reminds us that success isn’t about luck—it’s about being prepared when the opportunity comes. Whether it’s navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.

🎯 If you're a founder ready to lead with heart and strategy, let this episode be your reminder:
Stay ready, build with intention, and never take your eye off your community.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Ch

Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.

Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.


How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small Business

• The 3 mindset shifts that helps you stop playing small and start pitching with purpose
• Why visibility is non-negotiable for building trust and scaling your impact
• The metaphor that will change how you see your role in your industry
• Why PR isn’t just visibility—it’s your mission in action
• How consistent, small actions can lead to massive media wins over time

You don’t need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn’t about perfection; it’s about showing up with purpose, using storytelling to build trust, and taking consistent action.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.

In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.

From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.

What’s Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)

• Why “how I” storytelling now beats “how-to” content
• Shannon’s 4 H’s Content Method: Heard, Helpful, Humor, and Happenings
• A simple Instagram Stories hack that instantly boosts views
• How commenting on popular accounts still drives organic growth in 2025
• Why your first 3 Stories matter more than ever
• The truth about how often you really need to post
• Why unscripted, raw videos perform better than polished ones
• How to combine growth, engagement, and conversion—all in one post
• The outdated Instagram content tactics to stop using now
  
  

Whether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.

You’ll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Shannon McKinstrie:
• Instagram: https://www.instagram.com/shannonmckinstrie
• Website: https://shannonmckinstrie.com/
• LinkedIn: