In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Daniel Murray, a social media marketing expert and creator of the Marketing Millennials podcast and social media channels.

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Best Moments:

(01:04) Introduction of Daniel Murray and his social media success

(03:51) Prioritizing social media over podcasts or newsletters for small businesses

(04:56) Choosing the right social media platform based on audience

(06:17) Getting started with social media content creation for small businesses

(09:39) Strategies for growing followers and engagement on social media

(12:59) Using social media as a search engine and creating shareable content

(14:43) Leveraging influencers and existing channels to grow social media presence

(17:27) Tips for creating engaging content and being consistent on social media

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Guest Bio:

Daniel Murray is a social media marketing expert and the creator of the Marketing Millennials podcast and social media channels. With over a million followers on LinkedIn and 150,000 followers on Instagram, Daniel has successfully built a large audience through social media. He shares his expertise on creating engaging content, growing a following, and leveraging social media for business growth.

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In this engaging episode of Small Business Quick Wins, host Jay Schwedelson and guest Stephanie Love, a content team leader at Thryv, delve into the practical use of AI tools like ChatGPT for small businesses. They explore how small businesses can use AI as a collaborative tool, improve AI interactions, and leverage AI for content enhancement and customer insights.

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Key Moments:

(01:42) Strategies for collaborating with AI effectively.

(03:52) Techniques for eliciting better responses from AI.

(04:40) The importance of using clear, jargon-free language with AI.

(06:21) Tips for using ChatGPT to review and improve content.

(08:09) How to analyze customer reviews using AI.

(09:52) Practical applications of AI in personal tasks like trip planning.

(11:18) Discussion on the social interaction with AI and its potential impacts.

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Guest Bio:

Stephanie Love is a dynamic leader in the content team at Thryv, with a deep understanding of how AI can transform small business operations. With her extensive experience in digital content and AI applications, Stephanie offers valuable insights into effectively integrating AI tools to streamline processes and enhance customer engagement.

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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back guest Stephanie Love to discuss ideas for small businesses heading into the new year. They share practical strategies for capitalizing on early January opportunities, implementing simple loyalty programs, and emphasizing the importance of thanking existing customers. The episode wraps up with a fun debate on what truly constitutes a holiday movie.

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Best Moments:

(01:30) Ideas for small businesses heading into the new year

(02:56) Expectations for business efforts in early January

(04:04) Implementing simple loyalty programs

(05:39) The importance of thanking existing customers

(06:19) Debate on whether various movies are considered holiday films

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Guest Bio:

Stephanie Love is a seasoned marketing professional with extensive experience in helping small businesses grow and thrive. She specializes in developing customer loyalty programs and crafting strategies that enhance customer engagement. Stephanie is passionate about empowering small business owners with practical tools and insights to drive success in an ever-changing market landscape.

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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Clint Fontanella, an experienced blogger who manages blogs for Thryv and previously for HubSpot. They discuss the importance of blogging for small businesses and provide practical tips for getting started.

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Best Moments:

(01:01) Introduction to blogging and its importance for small businesses

(02:36) The value and purpose of having a blog for small business owners

(03:45) Technical benefits of blogging, including SEO advantages

(04:37) The risks of using AI-generated content for blogs

(05:16) The importance of keeping blog content up-to-date

(06:59) How to start a blog and determine its goals

(07:47) Tools for keyword research and blog optimization

(08:20) Strategies for promoting blog content

(09:27) Clint's approach to reading and researching blogs

(10:18) Information on Clint's personal and professional blogs

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Guest Bio:

Clint Fontanella is an experienced blogger who currently manages blogs for Thryv and previously worked at HubSpot. He has extensive knowledge in content creation, SEO optimization, and blog management. Clint also maintains a personal blog called Pedaling for Pups, which he uses to raise money for animal shelters in war-torn areas. His passion for blogging extends beyond his professional life, as he even documented his bike-packing journey from Canada to Mexico through his personal blog.

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In this episode of Small Business Quick Wins, host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results.

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Best Moments:

(01:30) Introduction to quick win marketing strategies for 2025

(03:20) Improving landing page conversion rates with better button text

(05:30) The importance of social proof on websites and landing pages

(09:54) Using quantifiable metrics in social proof testimonials

(10:34) Making email subject lines more effective

(14:00) Leveraging AI tools like ChatGPT for marketing improvement

(22:01) The power of personalization in email marketing

(28:40) Debunking the myth of sending too many emails

(35:37) Best practices for email frequency and engagement

(41:41) Q&A session addressing audience questions

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In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.

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Key Discussion Points:

(01:35) The value of a personal brand and how it's not too late to start

(04:14) The importance of social media for businesses in today's market

(05:31) The necessity of having a personal brand tied to a human face for overall brand success

(06:42) The impact of focusing on a specific niche for growth

(07:40) Choosing the right social media platforms for your target audience

(10:16) Tips for success on TikTok, including sticking with what works

(11:46) The role of consistency in growing your following

(13:41) Advice on handling emerging platforms and focusing on main platforms

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Guest Bio:

Nicole Phillip is an independent social media and travel content creator with over 190,000 followers across various platforms. She began her career in the television news industry, working for companies like ABC News, The New York Times, and NBC Universal. After handling a major project for The New York Times, Nicole transitioned into social media. In 2021, she started creating content for herself and experienced significant growth by focusing on a travel niche. Nicole specializes in creating engaging video content and understanding social media algorithms to maximize reach and engagement.

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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.

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Best Moments:

(01:25) Introduction to the topic of using AI for content creation

(02:42) Amanda's perspective on using ChatGPT for small businesses

(04:08) The importance of using AI as a sidekick rather than a replacement for human writing

(05:52) How AI-generated content can hurt performance on social media and search engines

(06:04) Practical examples of using ChatGPT for content refinement

(08:15) The importance of pushing ChatGPT for better results

(10:17) Using ChatGPT to analyze customer reviews for content creation

(11:08) Leveraging AI to synthesize large amounts of information

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Guest Bio:

Amanda Zantal-Wiener is the head of content at Thryv, a leading platform for small businesses in communications, billing, and marketing. With a background in content creation, she previously held positions at Search Engine Journal and HubSpot. Amanda brings extensive experience in content strategy and creation, particularly focused on helping small businesses leverage AI tools effectively while maintaining a human touch in their marketing efforts.

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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.

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Best Moments:

(00:56) Introduction to the topic of call-to-action buttons

(01:32) The impact of button text on engagement rates

(02:44) The power of using first-person language in call-to-action buttons

(03:39) Examples of effective button text for emails and social posts

(03:51) Tips for improving form submission rates on websites

(05:09) The importance of analyzing website bounce rates

(06:30) The need for continuous testing and iteration of button text

(06:46) Introduction to Thryv, the podcast sponsor

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