• No More Guesssing. A Direct Path to a Thriving Coaching Business
    Jun 5 2025

    Imagine if you could see your coaching future as clearly as the plot of your favourite movie. In this episode of Small Business Talk for Coaches, Cathy dives deep into the power of visualising your future coaching business, using everything from movies like Paycheck and The Matrix to proven planning strategies. Discover how to design a future that feels tangible, make decisions with confidence, and finally leave behind that cycle of shiny object syndrome. Want to know how to step into the CEO role of your own coaching success? Tune in now and unlock the path to your thriving coaching business. Listen to Small Business Talk for Coaches Episode 298

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

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    20 mins
  • The Real Reason Clients Say I Want to Think About It
    May 29 2025

    “I want to think about it” is rarely the real reason they are not saying yes. Want to know what actually stops coaching clients from committing?

    In this episode 297 of Small Business Talk for Coaches, Cathy Smith unpacks the hidden reasons behind those frustrating client objections. If you have ever heard “It’s too expensive” or “I need to talk to someone,” it might not be about price at all.

    You will learn:

    • Why unclear pricing can sabotage your sales

    • How mismatched messaging confuses your clients

    • The importance of aligning your offer with your ideal audience

    Using a car alignment metaphor, Cathy walks you through how to assess and realign your coaching offer so it feels clear, valuable, and tailored to the right clients. If your calendar is filled with “maybes” instead of “yeses,” this episode is your tune up guide.

    🎧 Listen now and discover what to shift so your next coaching client says, “I’m in.”

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

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    13 mins
  • It Doesn't Matter What You Say
    May 22 2025

    It is not what you say. It is how you show up.

    You can have the perfect pitch, polished posts, and the best coaching tools—but if your presence lacks confidence, your audience will not believe in you.

    In this episode, Cathy Smith unpacks why presence, not perfection, is what attracts clients. Learn how to build trust, show up authentically, and get visible before you feel fully ready. Whether you are quiet or bold, new or experienced, this episode will help you shift from hiding to leading.

    Confidence converts. Presence builds trust. Ready to be seen, listen this episode now.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

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    20 mins
  • You Don't Have to Do It All Alone
    May 15 2025

    Feeling overwhelmed trying to grow your coaching business? In this episode of Small Business Talk for Coaches, Cathy Smith shares why trying to do everything yourself is holding you back and what to do instead.

    From outsourcing your first task to finding the right kind of support (coach, mentor, or systems), you will hear practical tips and personal stories to help you stop spinning and start growing. You do not have to do it all alone.

    🎧 Why solo is not sustainable
    🧠 Mindset traps keeping you stuck
    📋 Simple ways to get support, even on a budget

    If you are tired of doing it all and still not seeing results, this episode will show you a better way. Listen now and take the pressure off.
    You are building a business, not a on -person circus.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

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    22 mins
  • But I Will Be Judged
    May 8 2025

    Worried about being judged?
    Spoiler alert: You already are.

    In episode 294, Cathy shares a refreshingly honest take on judgment in business. Whether it is Apple vs Android or Ford vs Holden, the truth is clear, not everyone will like you, and that is exactly how it should be.

    From joining a marketing program (yes, even with 30 years of experience) to embracing polarising opinions, Cathy unpacks why being judged is not the problem. Trying to avoid it is.

    If you are ready to stop watering down your message and start standing out, this episode is your permission slip to show up fully and unapologetically.

    🎧 Listen now and take the first step toward being visible, not just busy.

    Support the show: https://smallbusinesstalk.com.au

    See omnystudio.com/listener for privacy information.

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    12 mins
  • You Know More Than You Think?
    May 1 2025

    What if the only thing holding you back... is a thought?
    You already have the knowledge. The skills. Even the passion. So why does growing your coaching business still feel so hard? It is not strategy that is stopping you—it is self-doubt disguised as logic.

    In Episode 293 of Small Business Talk for Coaches, we uncover how sneaky thoughts like “I need more time” or “What if no one signs up?” can paralyse your progress. These hidden patterns keep you stuck, second-guessing yourself, and avoiding the very actions that lead to clients.

    This episode will help you break free from hesitation, take confident steps forward, and finally start building the business you know you are meant for. You know more than you think. Listen now.

    Support the show: https://smallbusinesstalk.com.au

    See omnystudio.com/listener for privacy information.

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    24 mins
  • How to be Seen Without Feeling Salesy
    Apr 24 2025

    Is your fear of feeling salesy keeping you stuck?
    Many coaches hold back from showing up online, worried they will come across as fake, pushy or just not good enough. The result? Potential clients never get the chance to find you.

    How to Be Seen Without Feeling Salesy
    In Episode 292, we unpack the mindset blocks and myths that keep coaches invisible. You will discover simple, sustainable ways to show up as your true self, without dancing on reels or posting every day.

    Learn how to pick the right platform, be consistent without burning out and build real connections that lead to clients.

    It is time to stop hiding and start showing up – your way.
    Listen now and find a visibility strategy that actually feels good.

    Support the show: https://smallbusinesstalk.com.au/

    See omnystudio.com/listener for privacy information.

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    16 mins
  • If Your Content Smells Like Horse Poo… Should You Blame the Robots
    Apr 17 2025

    AI is not the enemy, but bad content might be. In episode 291, Cathy Smith draws an unexpected (but unforgettable) comparison between the horse poop crisis of the 1890s and today’s AI generated noise. Just like the automobile changed the game, AI is reshaping how coaches create and share content.

    Discover how to use AI as a powerful assistant without losing your voice, sounding like everyone else, or falling into the trap of “copy paste” coaching content.

    You will learn:

    • How to train AI to write in your style

    • Why some AI content fails and what to do instead

    • Practical ways to use AI for content, coaching, and admin

    • What red flags to avoid so your content still sounds human

    If you are using AI (or thinking about it), do not miss this one. It might just save your reputation… and your clients’ attention.

    Don't be saying, "Your content smells like horse poo, and blaming the Robots. Listen now to get all the tips.

    Support the show: https://smallbusinesstalk.com.au

    See omnystudio.com/listener for privacy information.

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    21 mins
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