Description

As we embark on a month of gratitude, it’s a perfect time to spotlight the digital tools that enrich our daily lives and make work more manageable. At Social U, our team thrives on efficiency and cost-effectiveness, and we’ve curated a list of apps, programs, and websites that are indispensable to us. Here’s a glimpse into our toolkit and why we’re so thankful for these resources.

In this episode, we will talk about these important topics:
01:21 Essential Apps for Content Creators
02:57 Video Editing Made Easy
04:50 Storage and Design Tools We Trust
06:54 Learning and Communication Platforms
08:34 Apps, Programs and Websites for Writing and Project Management
10:32 Project Management Essentials
15:26 Podcast Optimization

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Description

As we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as well. Expressing thanks doesn’t have to wait for Thanksgiving—it can be part of our workplace culture year-round, strengthening relationships with both our team and clients. Here are some actionable ways to incorporate appreciation into your business practices.

In this episode, we will talk about these important topics:
01:57 Public Recognition
02:31 Personalized Thank You Notes
02:52 Small Tokens of Appreciation
03:44 Flexible Work Arrangements
04:29 Professional Development
05:14 Social Events
05:43 Mental Health Support
06:30 Positive Feedback
08:01 Special Discounts and Offers
08:42 Client Appreciation Events
09:11 Referral Programs
09:23 Social Media Shoutouts
10:08 Client Surveys
11:52 Participating in Giving Tuesday

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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

In this podcast, we’re diving into some of the biggest recent social media horror stories. It’s essential to learn from these public mistakes, especially with social media’s power to amplify every blunder. For new listeners, we are Social U, where we share weekly social media tips and insights. This year was particularly challenging for many brands and personalities, highlighting the importance of understanding and adapting to public sentiment.

In this episode, we will talk about these important topics:
01:57 Tone-Deaf Crisis Responses
02:56 Insensitive Publicity Stunts
04:34 Misleading Advertising
05:20 Provocative Social Media Posts
12:53 Lessons in Accountability and Swift Responses

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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

October is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're diving into social media nightmares that can haunt small business owners, nonprofits, and even large companies. These common mistakes can derail your online efforts if not addressed, but the good news is they’re avoidable. Below, we explore the top 15 social media mistakes to steer clear of.

In this episode, we will talk about these important topics:
01:19 Ignoring Your Social Media Analytics
01:50 Not Knowing Your Audience or Ideal Client
02:27 Incomplete Bio or Missing Contact Information
03:18 Using a “One-Size-Fits-All” Content Approach
04:31 Inconsistent or Overposting
05:23 Making It All About Your Business
06:00 Ignoring Comments, Complaints, and DMs
06:48 Using Low-Quality Images and Videos
07:53 Failing to Incorporate Video Content
08:32 Buying Followers
09:12 Overusing Promotions
10:27 Misusing Hashtags
11:00 Engaging in Controversial Topics
12:36 Neglecting Visual Trends and Innovation

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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

Social media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputation

In this episode, we will talk about these important topics:
01:18 Stay On Top of Negative Comments
02:05 Evaluate and Address the Comment Appropriately
02:49 Thank Them for the Feedback
03:52 Don't Delete Negative Comments
06:00 Handling Trolls
8:14 Use Humor with Care
8:52 Positive Feedback as a Counterbalance
9:30 Take Care of Your Mental Health


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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

Holiday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holiday contests to boost your brand.

Let’s dive into the details of running successful social media contests, from the benefits to the practical steps, and why it’s an excellent strategy for the holiday season.

In this episode, we will talk about these important topics:
01:38 Benefits of a Social Media Contest?
03:51 How to Run a Successful Contest
06:44 Top 10 Holiday Contest Ideas


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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

As Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!

In this episode, we will talk about these important topics:
02:41 Physical and Digital Decorations
04:21 Seasonal Posts & Halloween Hashtags
05:22 Halloween Costumes – Share the Fun!
06:06 Halloween Versions of Your Products or Services
06:46 Engage with Polls and Contests
07:46 User-Generated Content
9:24 Fun Content
11:01 Seasonal Discounts and Promotions
12:41 Contest


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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Description

As a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.

In this episode, we will talk about these important topics:
01:06 Why Do Holidays Matter for Small Businesses?
02:10 How to Plan Your Holiday Strategy
05:56 Promoting Your Holiday Campaigns
10:00 Special Offers and Giveaways

To get a FREE Content Calendar: Click HERE
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Connect With Us!
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Twitter: Click HERE

Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

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