What if I told you the next generation isn't watching, they're playing? On this episode of Some Future Day, I sit down with Matt Edelman, the newly named CEO of Super League, a company connecting brands with over a billion gamers across Roblox, Fortnite, and Minecraft.

We're not talking about ads; we're talking about worlds. Branded quests. Digital sneakers. In-game burrito giveaways that break mobile app records. This is marketing like you've never seen before!

Matt shares how Gen Z is spending more time gaming than on YouTube and TikTok combined, and how brands are finally waking up to it.

We get into the big stats - $50 billion in gaming and revenue; 3.3 billion players globally. And how a teenage girl created a hit game that rivals fashion runways in Roblox. I know: my daughter and her friends are totally addicted!

Why should brands risk leaving the safety of TikTok or YouTube? We even talk about AI, mobile gaming, and the missed opportunity fashion brands are facing right now by not jumping into this space.

If you want to understand where marketing, gaming, and digital culture are headed, this is the episode that you cannot miss! Matt Edelman, thank you so much for joining me on this awesome episode - the gaming episode - of Some Future Day.

Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
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Episode Links:
Matt on LinkedIn: LinkedIn: https://www.linkedin.com/in/mattedelman/

Super League: https://www.superleague.com/

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There are some incredible humans on planet Earth and Dr. Shoshana Shendelman is one of them. Dr. Shendelman is a PhD in cellular, molecular, and biophysical studies, and has committed her professional career to tackling some of medicine's toughest challenges, curing rare and underserved diseases.

Dr. Shendelman sits on Columbia University's board of trustees and is vice chair of its medical board.She also IPO'd her company Applied Therapeutics, which eventually exceeded a billion-dollar market cap.But sometimes life takes unexpected turns. We can all relate. Applied Therapeutics and Dr. Shendelman's important research and development surrounding treatments for three diseases became entangled in an FDA procedural technical issue.

Thank you, Dr. Shendelman, for joining me on Some Future Day to share your inspirational journey across the business of biotech, academia, and family. Wait until you hear about this incredible family! Enjoy.

Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Dr. Shoshana on LinkedIn: https://www.linkedin.com/in/shoshana-shendelman-phd-8756926/
Applied Therapeutics: https://www.appliedtherapeutics.com/

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What happens when a knighted advertising legend reveals his secrets about the future of marketing and what brands need to do to remain relevant? On this episode of Some Future Day, Sir Martin Sorrell and I dive deep into the evolving world of advertising, a subject close to my heart.

Martin shares his extraordinary journey, from receiving an unexpected knighthood to building WPP into the world's largest advertising conglomerate. Discover his insights on how digital-first strategies and artificial intelligence are reshaping brand-consumer relationships, the future of marketing, and why Legacy media is struggling. We'll also discuss major players like Amazon, TikTok, and Meta and reveal what he believes is the most overrated marketing tactic today.

Are you prepared to navigate this rapidly changing landscape? Martin, thank you so much for joining me on this episode of Some Future Day.

Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
LinkedIn: https://uk.linkedin.com/in/sir-martin-sorrell-35279a67

S4 Capital: https://www.s4capital.com/

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