Today, we're diving deep into the future of commerce, technology, and retail with an industry leader who sits at the intersection of innovation and entrepreneurship: Jessica Williams, the Head of Brand and Partnerships at Shopify.

If you've ever purchased brands like Skims by Kim Kardashian or Gymshark, you've already interacted with Shopify, the second largest ecommerce platform in the world, just behind Amazon. Shopify is the engine behind thousands of brands from household names to emerging startups, helping businesses scale at unprecedented rate.

Jessica brings over two decades of experience in marketing, ecommerce, and partnerships, spanning powerhouse brands like Visa, Coinbase, and now Shopify. She's been at the forefront of major shifts in retail, whether it's the rise of social commerce, AI-powered shopping assistants, or the reinvention of brick and mortar experiences.

In this conversation, we'll explore how technology is shaping retail, the explosive growth of TikTok Shop, Instagram commerce and AI-driven personalization, and most importantly, how Shopify is empowering entrepreneurs worldwide.

Whether you're an aspiring business owner, a seasoned retailer, or just fascinated by how tech and commerce collide, this episode is packed with insights you don't want to miss!

Jessica, thank you so much for being a great friend. You're seriously a leader and it's such a pleasure to have you on this episode of Some Future Day.

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Episode Links:
Jessica on LinkedIn: https://www.linkedin.com/in/jessicafwilliams

Instagram: https://www.instagram.com/jessicafwilliams/

Shopify: https://www.shopify.com/

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Voice is power. Voice is identity. And now voice is evolving.

Why does this matter? AI is redefining storytelling, audiobooks, and gaming. Synthetic voice will preserve legacies, empower creators, and may even fuel international crime syndicates.

Dustin Blank is the head of partnerships at ElevenLabs, a key figure in advancing AI solutions surrounding voice cloning. Dustin, thank you for joining me on this episode of Some Future Day.

The hyperrealistic versions of the celebrities in this episode were developed by ElevenLabs, the company pioneering human-like voice synthesis with unprecedented accuracy.

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Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Dustin Blank on X: https://x.com/DustinBlank

Dustin's LinkedIn: https://www.linkedin.com/in/dustin-blank

ElevenLabs: https://elevenlabs.io/

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Today we confront one of the most harrowing and consequential moments in modern history. The world has watched in horror as the brutality of October 7th has given way to even greater darkness. And now the unimaginable: Israeli children Kfir and Ariel Bibas, once held hostage by Hamas, are dead. Their fate, unconfirmed for months, was paraded in a grotesque display of inhumanity by those who revel in suffering.

But what does this moment mean for Israel? For the future of the Middle East? For the very fabric of Western civilization? To answer these urgent questions, I sit down with a man who not only shaped history but understands it better than most. Ambassador David Friedman was at the heart of the Abraham Accords, forging peace where none was thought possible.

Now, as the Jews fight for their survival against terror, against global antisemitism, against those who would wipe them from the map, we ask: What comes next? Will there be peace? Will Israel be forced into another cycle of war? Or will this be the moment the world finally understands that there is no compromise with evil?

This is a conversation you cannot afford to miss. Ambassador Friedman, thank you for joining me on this episode of Some Future Day.

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Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
David's book "One Jewish State: The Last, Best Hope to Resolve the Israeli-Palestinian Conflict": https://www.amazon.com/One-Jewish-State-Israeli-Palestinian-Conflict/dp/1630062944

David on X: https://x.com/DavidM_Friedman

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Can people make millions with AI?

Dr. Milos Bujisic is a Clinical Associate Professor of Marketing and Statistics at NYU School of Professional Studies (SPS), where he also serves as Co-Director for Faculty Research. Before joining NYU, he was a tenured Associate Professor of Consumer Sciences at The Ohio State University.

Dr. Bujisic is the founder of MADintel and Brand Social Value (BSV), an AI start-up that provides marketers and PR professionals with real-time data to craft impactful brand and social media strategies. BSV utilizes a proprietary 8-minute survey to build brand personas and employs a predictive algorithm to match brands with customers. It also measures how branded social media content influences the relationship between brands and their audiences.

On this episode of Some Future Day, Dr. Bujisic joins me to evaluate the most integral and practical mechanisms between AI brands and consumers from ChatGPT's impending disruption of Google's dominance in search to customizing and streamlining the shopping experience with brands like Lululemon and… toilet paper. (We cover a lot of ground here, folks!).

Pay close attention to Milos’s unnerving hypothesis about DeepSeek's nefarious strategy to earn billions by shorting NVIDIA. It's one of a kind, and actually possible.

Tune in now for a conversation that challenges the hype and reveals where the real money in AI might be hiding.

Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Milos on LinkedIn: https://www.linkedin.com/in/milosbujisic/

MADIntel: https://www.madintel.com/

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On Valentine’s Day 2018, Max Schachter’s life changed forever when his son, Alex, was murdered in the Parkland school shooting—the deadliest high school shooting in U.S. history. Since that day, Max has dedicated his life to preventing future tragedies, working with legislators, law enforcement, and school officials to improve school safety nationwide.

The killer used an AR-15 semi-automatic, which he assembled in the school stairwell adjacent to the first floor classrooms. He fired the AR-15, which had an engraved swastika, 139 times. It is worth noting, several law enforcement failures occurred surrounding this horrific event.

Max Schachter, the father of one of the victims, Alex Schachter, joins me on this episode of Some Future Day. Since the mass shooting, Mr. Schachter has elevated to become the preeminent mind surrounding school safety. But he is way more than simply a national school safety advocate. Max Schachter is a brave, fearless, and tireless soul who will never stop fighting for his son Alex and all the other victims and families of school shootings.

In this episode, you'll learn about:

• The heartbreaking story of Alex—his passions, his dreams, and the life that was stolen.
• How the system failed to stop a known threat and the culture of leniency that allowed it to happen.
• The hard truths about school safety, leadership failures, and what must change.
• What Florida has done right and how other states can follow.
• Practical steps parents can take today to protect their children.

This is a conversation about grief, action, and a father’s relentless mission to make sure no other family endures the pain he has suffered.

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Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Max's Website: https://www.maxschachter.com/
Max on LinkedIn: https://www.linkedin.com/in/maxschachter/https://www.linkedin.com/in/maxschachter/

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Here's why crypto is about to grow exponentially: President Trump's crypto executive order marks a sea change in the United States’ digital asset policy. And boy, this new administration has already commenced its major cryptocurrency push. President Trump's executive order calls for a group of experts to start working on crypto regulations, orders banking services for crypto companies to be protected, and bans the creation of a U.S. central bank digital currency.

The highly respected pillar of the tech world, Mr. David Sacks, has been appointed crypto czar, and it is widely expected that the United States government will begin stockpiling Bitcoin. Indeed, we are living in very interesting times!

In this episode, Marc Beckman sits down with crypto legal expert Carlo D’Angelo to break down one of the most explosive shifts in the digital asset landscape—Trump’s executive order on crypto, its impact on regulation, and what it means for blockchain innovation in the U.S.

They dive deep into:

• The Trump Meme Coin—Is it just hype, or does it signal a new era of political crypto adoption?
• The SEC’s shake-up—Will regulatory uncertainty finally be replaced by real clarity?
• The Bitcoin Arms Race—Why governments and institutions are racing to stockpile Bitcoin before it’s too late.
• AI’s Role in Crypto—Will artificial intelligence supercharge blockchain adoption, or reshape the financial system entirely?
• The Rise of Digital Nation-States—What happens when global leaders start launching their own tokens?

This episode is packed with bold predictions, insider insights, and hard-hitting analysis on the intersection of crypto, AI, and politics. If you want to understand where money, power, and technology are headed next, this is an episode you can’t afford to miss.

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Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Carlo on LinkedIn: https://www.linkedin.com/in/carlo-d-angelo-425756a/
Linktree: https://linktr.ee/carlodangelo

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No business will be impacted in 2025 as much as cryptocurrency. President Trump's executive order concerning crypto encompasses several key points aimed at promoting growth.

But what do individuals and businesses need to know about the world of crypto? Where are the financial risks and benefits? How can brands harness blockchain technology to enhance their relationship with consumers?

In this episode, Mark Beckman discusses the evolving landscape of cryptocurrency with Nicholas Lyons, founder of Verus. They delve into President Trump's executive order on crypto, its implications for 2025, and the critical role of blockchain technology for brands.

The conversation covers the different eras of cryptocurrency, the importance of stablecoins, and the potential regulatory changes under the new administration. They also explore the intersection of AI and crypto, the role of meme coins, and how geopolitical dynamics might shift in this new era. Elon Musk's influence on meme culture and his role in the crypto market is also highlighted, along with the broader impact on the financial systems and consumer markets.

Preorder Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Nicholas on LinkedIn: https://www.linkedin.com/in/nicholas-lyons-20015230/

Verus: https://verus.io/

Valu.Earth: https://valu.earth/

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John Perkins is the economic hitman. A conman. Perkins arranged meetings with world leaders specifically to create debt traps. Death economies. When the world leaders failed to comply, it was made clear that Perkins had serious force behind him. He calls them his jackals: the CIA.

John Perkins was a chief economist who leveraged the World Bank, the United Nations, and the IMF to extract valuable resources around the globe in regions like the Middle East and South America. His actions expanded wealth inequality. And as a result, there was an assassination attempt on Jon's life.

The United States has been exploiting various regions of the world for decades. Now China is following and setting debt traps across Africa, the Middle East, Russia, and beyond.

In this episode, Marc dives deep into the life and experiences of John Perkins, the renowned author of Confessions of an Economic Hitman. John shares his eye-opening journey as a former chief economist and self-described "economic hitman," revealing how he orchestrated debt traps to exploit nations globally. From negotiating billion-dollar deals to witnessing the devastating consequences of these actions, Perkins paints a haunting picture of the "death economy" and its enduring legacy.

The conversation also explores China's adoption of similar strategies, modern-day debt traps, and the technological evolution of economic warfare, including AI and drones. Perkins introduces his transformative vision of a "life economy," offering hope for a sustainable and equitable future.

Preorder Marc's new book, "Some Future Day: How AI Is Going to Change Everything"
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/

Episode Links:
Website: https://johnperkins.org/
John on Instagram: https://www.instagram.com/jperkinsauthor/#
Facebook: https://www.facebook.com/johnperkinsauthor?_rdr
X: https://x.com/jperkinsauthor

Books:
Confessions of an Economic Hitman
The Secret History of the American Empire
Touching the Jaguar

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