Episodes

  • Mastering Content Creation: Expert Coaching with Ange Matthews

    Mastering Content Creation: Expert Coaching with Ange Matthews
    Nov 11 2024
    In this COACHING EPISODE of the Speak Your Way to Cash podcast, Ashley Kirkwood coaches Ange Matthews LIVE on breaking through content creation roadblocks to reach new audiences and amplify her impact. Ange, founder of the Happy Investor Method, is an investor and personal finance expert on a mission to make wealth achievable.

    Together, they explore strategies for overcoming fears of content theft, staying consistent on social media, and leveraging authenticity to connect with followers.

    If you’re ready to elevate your content game, this episode is packed with actionable insights!

    Episode Highlights:

    Face Your Fears of Content Theft and Trolls

    ✔️ Ange opens up about her struggle with online imposters copying her content and posing as her, leading Ashley to share strategies for dealing with copycats. Together, they discuss the power of pushing through fears and staying visible as the true, authentic expert.

    Creating Engaging, Time-Efficient Content

    ✔️ Ashley coaches Ange on quick, impactful ways to create content without losing personal time, including using short-form videos and leveraging platforms like ChatGPT for captions. This segment is all about efficiency without sacrificing authenticity.

    Authenticity Builds Trust

    ✔️ Ange and Ashley dive into why showing up as your authentic self builds a loyal audience and increases engagement. Ashley challenges Ange to lean into her real-life experiences, share raw insights, and prioritize trust-building in her content strategy.

    Overcome Social Media Overwhelm

    ✔️ For experts who feel torn between online engagement and real-life presence, Ashley and Ange explore boundaries and tools (like Opal) that allow them to be fully present online without compromising personal moments.

    Developing a Content Plan That Aligns with Purpose

    ✔️ Together, they map out a content plan that balances Ange’s family life, business goals, and mission to help people achieve financial freedom. Ashley encourages Ange to use her unique voice, educating her audience on the financial topics that truly resonate.

    Bonus Insight: Using Faith to Drive Impact – Ange and Ashley share how faith helps them stay grounded in their purpose, overcome fear, and deliver impactful messages that uplift others.

    Connect with Ange Matthews and Resources Mentioned:

    ✔️ Follow Ange Matthews on Instagram: @happyinvestormethod (Look for the blue check to confirm it’s her!)

    ✔️ Explore the Happy Investor Method: https://www.happyinvestormethod.com/

    Ashley’s Resources and Links:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive

    ✔️ Waitlist for Speak Your Way to Cash® Live: https://www.speakyourwaytocashlive.com/

    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com

    ✔️ Millions From The Stage Waitlist: https://www.millionsfromthestage.com/waitlist

    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/

    About Ashley Kirkwood

    Ashley Kirkwood and her husband, Chris, founded Speak Your Way to Cash®, a firm empowering experts to monetize their expertise through high-value corporate offers. Guided by faith, Ashley left a lucrative $300,000 partner-track law position to build her company, and from zero, she has created a global community of over 300,000 experts and 7,500 clients. Her innovative approach encourages women to aim high, starting at the top of the market. Ashley’s success has earned her a spot among the top 3% of revenue-generating women-owned businesses in the U.S., and her firm is a finalist for the Inc. 5000 list of fastest-growing companies. Through the Speak Your Way to Cash® podcast, with over 150,000 downloads, Ashley reaches thousands with her powerful message of empowerment, merging faith and business principles. Follow Ashley at @theashleynicoleshow on Instagram for more insights on faith, business, and achieving your fullest potential.
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    38 mins
  • 249: 2024 In Review: The Top Lessons That Changed Everything

    249: 2024 In Review: The Top Lessons That Changed Everything
    Nov 4 2024
    In this episode, Ashley Kirkwood breaks down the top five transformative lessons she’s gained in 2024, revealing a roadmap to elevate your life and business with powerful, actionable insights. Whether you’re an entrepreneur, expert, or executive, these lessons are designed to fuel your journey to greater success. Get ready to take notes and feel inspired to make 2025 your best year yet.

    Episode Highlights:

    Trust Yourself

    ✔️ Ashley shares the importance of trusting your instincts in a fast-paced, decision-heavy year, underscoring how self-trust led her to bold moves and big wins. She shares personal stories, including how she adapted to losing access to her entire email list, and how she leaned on her intuition to create new solutions.

    Creativity Wins in Business

    ✔️ In a time when audiences are saturated with marketing messages, creativity is non-negotiable. Ashley discusses her most successful marketing campaigns, including a $1.6 million event launch that leveraged a superhero theme and outside-the-box marketing strategies. Hear how she uses creativity to set her brand apart.

    Lean Into Community and In-Person Connections

    ✔️ Building community is at the heart of Ashley’s business model. In this episode, she dives into how she strengthened her connection with her audience through live events and community engagement, boosting client trust and brand loyalty. She even gives tips for creating impactful local events without breaking the bank.

    Silence Negative Noise

    ✔️ Protect your mindset by eliminating negativity. Ashley explains how distancing herself from naysayers helped her maintain clarity and drive, emphasizing why it’s essential to cultivate a positive mental environment.

    Put God First

    ✔️ Faith is foundational for Ashley, and she shares how prioritizing her relationship with God has impacted her business decisions and personal growth. She offers advice for integrating your faith into daily practices and decision-making, no matter where you’re at on your spiritual journey.

    Bonus Tip: Plan Your 2025 Now – Ashley explains her detailed planning process, helping you lock down your 2025 goals across business, family, and personal growth. Start your year with confidence by following her guide to intentional, purpose-driven planning.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Speak Your Way to Cash® Live: https://www.speakyourwaytocashlive.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Millions From The Stage Waitlist: https://www.millionsfromthestage.com/waitlist
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/

    About Ashley Kirkwood

    Ashley Kirkwood and her husband, Chris, founded Speak Your Way to Cash®, a firm empowering experts to monetize their expertise through high-value corporate offers. Guided by faith, Ashley left a lucrative $300,000 partner-track law position to build her company, and from zero, she has created a global community of over 300,000 experts and 7,500 clients. Her innovative approach encourages women to aim high, starting at the top of the market. Ashley’s success has earned her a spot among the top 3% of revenue-generating women-owned businesses in the U.S., and her firm is a finalist for the Inc. 5000 list of fastest-growing companies. Through the Speak Your Way to Cash® podcast, with over 150,000 downloads, Ashley reaches thousands with her powerful message of empowerment, merging faith and business principles. Follow Ashley at @theashleynicoleshow on Instagram for more insights on faith, business, and achieving your fullest potential.
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    26 mins
  • 248: 7 Mindset Shifts That Landed Us on the Inc. 5000 List

    248: 7 Mindset Shifts That Landed Us on the Inc. 5000 List
    Sep 2 2024
    Promotion: Black Women Sell Live - Join Us in Atlanta!
    Are you a Black woman entrepreneur looking to scale your business and increase your sales? Don't miss Black Women Sell Live! This transformative event is all about taking action, making sales, and building your business in real-time. Secure your spot today and join us in Atlanta, Georgia.

    Episode Overview:
    In this episode of the Speak Your Way To Cash® podcast, Ashley Kirkwood breaks down the seven critical mindset shifts that catapulted her company to the prestigious Inc. 5000 list, ranking 370 out of the 5,000 fastest-growing companies in America. This isn't just about making the list—it's about what it takes to grow a business that stands out in a competitive market.

    Key Takeaways:
    • Understanding the Inc. 5000 List: Learn what it is, why it’s important, and how to leverage this accomplishment to elevate your brand.
    • Mindset Shift #1: From Employee to CEO Thinking: Discover how to stop using an employee mindset to make CEO decisions and start thinking like a true entrepreneur.
    • Mindset Shift #2: Investing at the Level of Your Vision: Why it’s essential to invest in high-caliber experts and consultants to scale your business.
    • Mindset Shift #3: Leveraging Global Talent: How to maximize your budget by hiring globally and finding the best talent where your dollar goes further.
    • Mindset Shift #4: Building a Tiered Offer Structure: Create offers that cater to every stage of your client’s journey, ensuring you have something valuable for everyone.
    • Mindset Shift #5: Consistent Content and Community Building: The importance of increasing your content budget and engaging with your community to keep your brand alive and growing.
    • Mindset Shift #6: Investing in Paid Advertising: The role of advertising in driving visibility and growth for your business.
    • Mindset Shift #7: Partnering with Thought Leaders: Why it’s crucial to surround yourself with mentors and coaches who challenge you to think critically and accelerate your vision.
    Final Thoughts: Ashley wraps up the episode by emphasizing the importance of aligning your personal desires with your business growth and staying committed to the mission that drives you, even on the hardest days. Tune in to gain valuable insights and strategies to help you scale your business and achieve your own monumental successes.Links Mentioned:
    • Black Women Sell Live Event
    • Speak Your Way To Cash Book
    • Speak Your Way To Cash Facebook Group
    Join the Conversation: We'd love to hear your thoughts! Join the Speak Your Way To Cash community on Facebook and let us know how you're implementing these mindset shifts in your own business. Don't forget to leave a review and share this episode with fellow entrepreneurs looking to grow their business.
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    51 mins
  • 247: 5 Signs Your Offer Isn’t Scalable & How to Fix It

    247: 5 Signs Your Offer Isn’t Scalable & How to Fix It
    Aug 26 2024
    🎙 Episode Overview:
    In this episode of the Speak Your Way To Cash® podcast, Ashley Kirkwood breaks down the five key signs that your offer isn’t scalable and what you can do to fix it. Fresh off the heels of ranking 370 on the Inc. 5000 list with a 1400% growth rate since 2020, Ashley shares the exact strategies that helped her scale her business to new heights.✨ Key Takeaways:
    • 🔍 Sign #1: You Have to Do Everything Yourself: If your offer depends solely on you, it's time to rethink your approach.
    • 🔍 Sign #2: Lack of Frameworks: Discover the importance of both external and internal frameworks in scaling your business.
    • 🔍 Sign #3: No Tech-Based Systems: Learn why automation is crucial for scaling your operations.
    • 🔍 Sign #4: Customer Acquisition Isn’t Scalable: If your sales process requires one-on-one labor, scaling will be tough—here's how to change that.
    • 🔍 Sign #5: Specialized Talent Required: Why needing A++ talent for everything can bottleneck your growth and what to do instead.
    📚 Resources Mentioned:
    • Black Women Sell Live Event: www.blackwomensellevent.com
    • Speak Your Way To Cash Book: www.speakyourwaytocash.com/book
    • Speak Your Way To Cash Facebook Group: www.facebook.com/groups/speakyourwaytocash
    • Scalable Offers Accelerator: www.speakyourwaytocash.com/scale
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    30 mins
  • 246: Selling from the Stage - How to Use Your Words To Convert More People into Customers

    246: Selling from the Stage - How to Use Your Words To Convert More People into Customers
    Aug 19 2024
    Hey y'all, it's Ashley Kirkwood back with another fire episode of the Speak Your Way to Cash Podcast!

    🔥 Join me at Black Women Sell Live in Atlanta: www.blackwomensellevent.com

    📚 Get the first part of my book FREE: https://www.speakyourwaytocash.com/BookPreviewLive

    💬 Join our free Facebook group: https://www.facebook.com/groups/SpeakYourWayToCash/

    Today we're diving deep into selling from the stage and using your words to attract clients.

    Key Points:

    ✓ If you want more impact, you need more income - they go hand in hand
    ✓ Sales is all about transferring belief from you to your client
    ✓ You gotta sell yourself first before you can sell others
    ✓ Analyze your thoughts about your offer and who you're selling to
    ✓ Understand your audience's current beliefs and objections
    ✓ Address both spoken and unspoken objections in your pitch
    ✓ Develop content that converts and attracts the right people
    ✓ Find your unique voice and communication style
    ✓ Critical thinking and innovation > just copying others
    ✓ Healthy thought habits are crucial for strong belief in your offer I break down my process for creating high-converting webinars, masterclasses and live events. We're talking props, visuals, storytelling - the whole nine yards to keep your audience engaged. Remember, your voice and style will attract the right people.

    Don't be afraid to try different approaches and find what works for YOU.

    Sales isn't manipulation - it's effectively communicating your value.

    Y'all know I'm all about helping experts use their superpowers to change the world. If you're ready to level up your sales game, you NEED to be at Black Women Sell Live! It's going down in Atlanta and it's gonna be transformational. Check out www.blackwomensellevent.com for all the details. This ain't your typical event - we're gonna be taking action and making sales right there live! Let's get that money, change lives, and make an impact! See y'all at Black Women Sell Live!
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    34 mins
  • 245: 20+ Things I Outsource to Lighten My Load as a Seven-Figure Business Owner [Speak Your Way To Cash® Podcast]

    245: 20+ Things I Outsource to Lighten My Load as a Seven-Figure Business Owner [Speak Your Way To Cash® Podcast]
    Aug 12 2024
    In this episode, I am sharing 20+ Things Women Entrepreneurs Can Outsource, Ashley Nicole Kirkwood shares powerful insights on how women entrepreneurs can reclaim their time by outsourcing tasks both in their personal lives and businesses. Set to launch at noon on August 12, 2024, this episode is packed with actionable strategies that can help you streamline your operations, reduce stress, and focus on what truly matters—growing your business.Ashley starts by challenging the mindset that many women, especially Black women, have around doing everything themselves. She emphasizes the importance of prioritizing tasks that align with your business goals and delegating the rest. From hiring nannies and concierge doctors to organizing your home and outsourcing content creation, Ashley breaks down over 20 specific areas where you can buy back your time and invest in your growth.Highlights from the episode include:
    • Childcare Outsourcing: Why hiring a professional nanny can be a game-changer for working moms.
    • Personal Organization: How a professional organizer can transform your home and reduce mental clutter.
    • Meal Prep Services: The benefits of outsourcing meal preparation to stay healthy and focused.
    • Tailoring and Styling: How custom clothing and personal stylists can elevate your professional appearance.
    • Content Creation and Photography: The value of investing in a content team to accelerate your brand's growth.
    Ashley also dives into the deeper issues that women entrepreneurs face, such as the stigma around outsourcing and the mindset shifts needed to embrace support systems. She encourages women to focus on high-level tasks that drive their businesses forward and to stop glorifying burnout.Join Us at Black Women Sell Live: Ready to take your business to the next level? Don’t miss Black Women Sell Live, happening from October 3rd to 5th in Atlanta, Georgia. This is your opportunity to learn from top experts, network with like-minded entrepreneurs, and gain the tools you need to scale your business sustainably. Secure your spot now at www.blackwomensellevent.com.
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    1 hr and 21 mins
  • 244: How To Build Your Dream Team with Dr. Dharius Daniels

    244: How To Build Your Dream Team with Dr. Dharius Daniels
    Jul 29 2024
    Join us at Black Women Sell Live here: www.blackwomensellevent.com

    Join the FREE Speak Your Way To Cash® Facebook Group here: https://www.facebook.com/groups/SpeakYourWayToCash/

    Speak Your Way To Cash podcast, host Ashley Kirkwood brings on one of the most impactful leaders she knows, Pastor Dharius Daniels from Change Church.

    Pastor Daniels shares his insights on leadership, team building, and maintaining high energy while keeping excuses low.

    Ashley commissioned Michelda Johnson, an HR expert, to conduct this interview, ensuring a deep dive into practical leadership strategies.

    Key Takeaways:

    ✅ Leadership Insights: Pastor Daniels discusses his leadership style, sharing invaluable tips and tricks on building and maintaining an effective team.

    ✅ Live Q&A: Listen in on a live Q&A session with Pastor Daniels, where he addresses questions from entrepreneurs about leadership challenges and solutions.

    ✅ Building a Dream Team: Learn how to build a dream team that carries your vision. Pastor Daniels emphasizes the importance of clarifying your dream to determine the type of team you need.

    ✅ Personal Calling Statement (PCS): Pastor Daniels introduces the concept of a PCS and explains how it helps align your life's vision with your business and team.

    ✅ Character and Competencies: Discover how to identify the right people for your team by focusing on their character traits and competencies.

    ✅ Radical Immersion: Pastor Daniels shares his approach to onboarding new team members through radical immersion, ensuring they fully understand the mission and culture of the organization.

    ✅ Proactive Leadership: Learn about the importance of proactive leadership, including catching team members doing something right and making time for coaching, comforting, and correcting.

    ✅ Self-Care for Leaders: Understand why taking care of yourself is crucial for effective leadership and how to balance work with personal well-being.Additional Highlights:
    • Framework for Delegation: Pastor Daniels outlines a framework to avoid dictatorship and abandonment, promoting effective delegation.
    • Emotional Intelligence: Insights on how emotional intelligence impacts leadership and the importance of understanding personal triggers.
    • Survival vs. Thriving: A discussion on moving from survival mode to thriving in business by doing the best you can in your current season with available resources.
    • Practical Recommendations: Pastor Daniels recommends key resources, including books and podcasts, to help sharpen your leadership skills.
    Recommended Resources:
    • Books: "Radical Candor" by Kim Scott, "Personality Is Not Permanent" by Benjamin Hardy.
    • Podcasts: Maxwell Executive Leadership Podcast, Quote of the Day by Sean Croxton.
    Join Ashley, Michelda Johnson, and Pastor Daniels for an inspiring and practical conversation that will equip you with the tools to lead effectively and build a high-performing team.

    For more information about Pastor Dharius Daniels, visit his website at dhariusdaniels.com.

    Call to Action:

    Ready to take your leadership skills to the next level? Make sure to check out the resources mentioned in this episode and join us at Black Women Sell Live for more transformative insights!
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    1 hr and 5 mins
  • 243: Is Cold Calling Dead? What To Do Instead

    243: Is Cold Calling Dead? What To Do Instead
    Jul 22 2024
    🚀In this episode of the Speak Your Way to Cash® podcast, Ashley Kirkwood dives deep into the topic of cold calling and whether it's still an effective strategy in today's business landscape. Ashley shares her personal experiences, from making over 100 cold calls a day in her early career to leveraging cold calling techniques to sell her book, "The Law School Hustle." She breaks down the importance of persistence, the art of the follow-up, and innovative strategies like the Jones method of selling. Ashley also discusses the comparative effectiveness of cold emailing and provides actionable tips for incorporating these strategies into your sales process. Episode Highlights: Introduction: Cold calling is not dead, but it's essential to know your offers well. Personal story: From a $300,000 corporate attorney job to making cold calls for her book tour. Studies show it takes about eight attempts to reach a prospect through cold calling. Personal Experiences with Cold Calling: 🚀Early career in inside sales, making over 100 calls a day. 🚀Learning the importance of persistence and refining calling techniques. 🚀The Jones method of selling: leveraging commonalities to build rapport with prospects. Effective Cold Calling Techniques: 🚀Customizing your approach based on the prospect's location. 🚀Making the process fun and engaging to maintain energy and motivation. 🚀Real-life examples and success stories from using cold calling in various industries. Comparing Cold Calling to Cold Emailing: 🚀Cold emailing as a scalable, less invasive alternative. 🚀Importance of personalizing cold emails to increase response rates. 🚀Combining cold emails with follow-up calls for a more effective outreach strategy. Legal Considerations: 🚀Importance of adhering to consumer protection laws when cold calling or emailing. 🚀Ensuring you have the necessary consents and respect do-not-call registries. 🚀Seeking legal advice to navigate the complexities of marketing laws. Actionable Tips: 🚀How to incorporate cold calling and emailing into your sales strategy. 🚀Tools and resources to enhance your outreach efforts. Special Announcements: Black Women Sell Live Event: 🚀Join us for the second Black Women Sell Live event in Atlanta, Georgia, from October 3rd to 5th, 2024. 🚀Learn how to make millions in sales from industry-leading Black women experts. 🚀Network with like-minded women and build strategies to increase your business's profitability. 🚀Attend now at www.blackwomensellevent.com. Ghana Trip in January 2026: 🚀Speak Your Way to Cash® is hosting an exclusive trip to Ghana for entrepreneurs in January 2026. 🚀Join Ashley and the community for an unforgettable experience of learning and growth. Secure your spot and get more information at www.speakyourwaytocash.com/ghanatrip. If you're interested in direct outreach and improving your pitch, join the Pitch Your Way to Cash membership for comprehensive training and support. Share your thoughts on cold calling and cold emailing in the comments. Let us know what strategies you're using to attract new customers. Join here: www.pitchyourwaytocash.com
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    18 mins