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Standing in the Fire

Standing in the Fire

By: Very Good Software
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About this listen

 Dive into the fire with Kris, Garrett and John — three owners of Fireside.fm who know what it’s like to stand in the flames of entrepreneurship. In 'Standing in the Fire,' we tackle everything from the latest trends in podcasting to the realities of running a SaaS business. No scripts, no filters — just real talk about what it takes to keep the fire burning. Join us as we explore the triumphs, struggles, and surprising lessons learned along the way.© 2025 Very Good Software, LLC Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The SaaS Checkup: What You Should Audit Every Year (But Probably Don’t)

    The SaaS Checkup: What You Should Audit Every Year (But Probably Don’t)
    May 13 2025
    Inspired by John’s real-life annual physical, this episode explores what it means to give your SaaS app its own annual checkup. What should you audit regularly to keep your app healthy? The guys cover: • 🩺 Auditing automated onboarding and transactional emails • 🧪 Building a Customer Health Index to proactively reduce churn • 📉 How and when to talk to customers—without annoying them • 📬 Rethinking drip campaigns and newsletters so they actually get read • 🛠️ Revisiting your content, SEO metadata, accessibility, and dependencies • 💵 Why your pricing probably needs a tune-up It’s packed with tactical insights and spicy opinions, like: “If you reply to an email I claim is from me—it better come to me.” “Most teams don’t need more email. They need better email.” “Documentation, accessibility, and alt text… yep, we forget those too.” This one will leave you with a solid checklist for improving your product, process, and communication in the year ahead.
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    47 mins
  • Stop drowning in tasks, start buying back your time

    Stop drowning in tasks, start buying back your time
    Mar 21 2025
    What if you could focus only on what truly moves the needle? John and Kris dig into Buy Back Your Time by Dan Martell and explore how founders can delegate smarter, systemize better, and scale faster. Key Takeaways: You can always get more money, but you can never get more time. Outsource tasks that drain your energy and time. Creating playbooks can streamline delegation and training. Hiring should focus on finding the right fit through practical projects. Energy and enthusiasm are contagious in leadership. Setting clear metrics helps track progress and success. Delegation is essential for scaling your business effectively. Systems are more important than goals for achieving success. Celebrating small wins can motivate teams and individuals. Understanding when a task is done is crucial for productivity. “You don’t hire to grow your business. You hire to buy back your time.” This episode is for founders drowning in tasks, solopreneurs hitting a ceiling, and anyone looking to escape the endless work treadmill. Challenge: Can you delegate one task this week? Let us know!
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    47 mins
  • 6: The Art of Sharing Knowledge in Teams

    6: The Art of Sharing Knowledge in Teams
    Mar 10 2025
    How does a growing SaaS company keep track of important knowledge? From server setups to customer success playbooks, every company builds a wealth of internal information—but too often, that knowledge is scattered, siloed, or locked away in someone’s head. In this episode, John, Kris, and Garrett explore how to document and share company knowledge effectively. They discuss real-world challenges, like merging Rails apps and ensuring critical infrastructure knowledge isn’t lost, as well as how to balance text-based documentation with video walkthroughs. Takeaways: Company knowledge management is crucial for team efficiency. Identifying challenges in knowledge sharing helps improve processes. Technical documentation should be thorough and accessible. Centralizing information can streamline communication. Choosing the right tools is essential for effective documentation. Video can enhance knowledge transfer but should be concise. Documentation needs to be regularly updated to remain relevant. AI has the potential to automate documentation processes. Creating a culture of knowledge sharing is important. Feedback from users can guide improvements in knowledge management. Key Quotes: "If you document nothing, the only knowledge management system you have is luck." "Slack is great for quick answers but terrible for long-term knowledge storage." "Your team should always know where to look before they have to ask." "Documentation is a moving target."
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    28 mins
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