Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.

Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.

In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.

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💡 RESOURCES

Work with Jeff: https://www.storygreenlight.com/consult 

📝 SHOW NOTES

00:00 Communication is NOT all created equal

01:01 Communication in relationships

02:11 The different messages of conflict

03:48 Conflict comes from uncommunicated expectations 

06:58 Jeff and Chantel’s first big fight

09:38 Being intentional about conflict in business

15:38 Communication Moments: Endings and Transitions

18:22 Jeff and Chantel’s hard conversations for personal endings

19:55 Endings in business

22:30 Planning doesn't erase the potential for conflict

24:16 Communication moments that are transitions

24:42 When Jeff and Chantel decided to make a huge transition

28:26 Resolving conflict by making change

31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional

34:31 Understanding different communication needs

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. 

It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.  

How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!

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💡 RESOURCES

Work with Jeff: https://www.storygreenlight.com/consult 

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📝 SHOW NOTES

00:00 Pop quiz 

01:17 What counts as too much communication?

03:32 Communicating to strengthen relationships

06:45 The ABT’s of Communication Moments 

08:23 Comparing communication moments in business and marriage

08:35 Beginnings – when Jeff met Chantel

11:12 Beginnings in business – keep it low-key 

13:07 Big Requests – how Jeff proposed to Chantel 

16:25 Big Requests in business

17:27 Going forward from Beginnings and Big Requests

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”?

We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.

In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.

Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.

Jérôme had these stories in him all along, and so do you.

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💡 RESOURCES

Work with Jeff : https://www.storygreenlight.com/consult 

Join The Green Room: https://www.storygreenlight.com/greenroom

📝 SHOW NOTES

00:00 The power of Power Stories

01:12 A look inside the Green Room

02:08 The Story Prompt for the coaching call

03:58 Jerome's first experience transforming others through music

06:25 Transforming experience into a story

07:21 Jerome's transformation during his experience

08:25 Applying transformation to storytelling

09:12 Jerome's second experience with transformation through singing

10:25 The impact of hearing a story about transformation

11:27 How Power Stories work

12:25 Possible outlets Jerome can share his story

13:40 Crafting the Jerome's experiences into shareable stories

15:25 Your Audience dictates how the story is told

16:36 One possible way of telling Jerome's story to students

19:40 Linking transformation to story to your audience

21:22 Jerome's feedback on his crafted story

22:37 Applying story crafting to your experiences

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.

Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form  that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.

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💡 RESOURCES

The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 

📝 SHOW NOTES

00:00 The Importance of Strategic Storytelling

01:38 What makes you a storyteller?

02:18 Jeff's journey learning the art of storytelling

05:57 Learning to play "from the soul"

08:28 Bringing a message to life

10:11 Strategic Storytelling is crafted with a goal

11:42 What is Strategic Storytelling?

12:14 Strategic Storytelling in long and short-form content 

13:32 Experiences drive more interactions

15:06 Other goals of storytelling

17:43 Setting the right goal for Strategic Storytelling

19:04 Using Strategic Storytelling as a business

19:50 Strategic Storytelling goals for a business

22:21 An example of story alignment from a business

25:41 What is Story Alignment?

26:38 Stories are everywhere in our lives

29:43 Stacking stories into alignment

30:57 Storytelling is familiar, but also strategic

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.

If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.

Should you even create content at all?

Maybe you should, and maybe you shouldn’t.

The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.

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💡 RESOURCES

The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult

📝 SHOW NOTES

00:00 Don't create content without a plan

01:07 Our first experiences creating social media content

02:36 Questions to answer before making content

03:21 Different professionals show up differently online

05:00 Answers you need before making content

05:54 The Story Greenlight Roadmap™: Story Alignment

07:03 Who are the characters in your business's story?

08:51 The Story Greenlight Roadmap™: Messaging

09:42 The Story Greenlight Roadmap™: Strategy

10:09 Different strategies for different contexts and businesses

11:42 What resources do you have to make content?

12:21 What kind of content is necessary?

12:57 The Story Greenlight Roadmap™: Implementation

13:52 What goes into implementation?

14:24 What does YOUR roadmap to success look like?

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. 

First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. 

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💡 RESOURCES

Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult

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📝 SHOW NOTES

00:00  The danger of expertise

00:52  The Master Story Framework and Experts

02:48  Mistakes experts make in building a business

04:20  An expert is not always an entrepreneur

05:33  Jeff's early mistakes as an expert building a business

07:51  Expertise is not a business growth solution

09:44  Expertise is not enough to build a successful business

10:52  The first step to getting clients as an expert

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. 

When Diana Gladney moved from the corporate banking world into online business, she  was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.

Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process. 
 
 
💡 RESOURCES
 
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney

👉👉 Go to https://www.onerightvideo.com 
 
 
📝 SHOW NOTES
 
00:00 Kicking and screaming into content creation

01:47 Becoming an entrepreneur creating content

05:26 The challenges of being an introvert on camera

08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy

12:22 Obstacles to creating content that resonates

14:54 Discovering your messaging and your voice

17:13 Easy video ideas to get started for your clients

18:45 What platforms should I put my content on?

22:39 The core functions of each social video platform

25:24 Should I be on every platform to get new clients?

26:53 How to use scheduling systems to distribute content to multiple platforms

27:56 Think like your client, not like a marketer

28:30 How Diana has navigated personal challenges to long term content creation

29:20 Building flexible content creation systems

31:07 Do viral videos matter any more?

32:37 Creating the "One Right Video" to attract more clients

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.

And when you do, you need to talk to today’s guest. 

Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.

To access a pile of “tasty treats” from the Book Baker herself, check out this link here: 

https://www.harshmanservices.com/story36 

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💡 RESOURCES

Baker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: https://www.harshmanservices.com/story36

BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505 


BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: https://www.amazon.com/Your-Book-Bakery-Making-write/dp/1950721256 

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📝 SHOW NOTES
 
00:00 There’s a recipe for writing a book

01:55 Growing up and loving books

02:38 Learning to read at age 3

04:27 Jennifer's journey to book editor

06:43 Why should you write a book?

07:54 Why SHOULDN'T you write a book?

09:14 Jeff's experience publishing “Edit Better.”

10:10 The balance between writing a book to be read and writing a book to be an authority

13:12 How does a book editor help an author?

15:23 What are the obstacles to successfully completing a book?

17:39 Examples of Jennifer's work

18:49 Jennifer's near death from stress

21:18 Jennifer's recovery back to healthy living

23:57 What happens when you're told you're about to die?

26:39 The emotional and mental toll of authorship

29:00 How to decide if you should write a book

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.