Want to know why is it important to understand how your customers use your product to solve problems? Or, what makes the top 20% of salespeople stand out in building trust with strangers?

In this episode of 7-8 Figure Special Series I interviewed Mike Bosworth. He is founder of Solution Selling and a Co-Founder at WeConcile. Mike Bosworth is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur and the author of best selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). Mike began studying the power of story as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection and the Power of Story in January, 2012. In January 2013, Mike founded Story Seekers with a focus on teaching people how to connect with strangers using a story framework.

Are you missing out on sales by overlooking the emotional side of your client relationships? Learn how storytelling can transform your approach to sales in a highly competitive market. Check this out!

Show Links:

Mike Bosworth on LinkedIn: https://www.linkedin.com/in/mikebosworth/

Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG

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