A strong company culture doesn’t happen by accident—it takes intention, leadership, and consistency. In this episode of Remodelers on the Rise, Kyle Hunt talks with Danielle Russell, President of Builder Funnel, about creating a culture that attracts top talent, fosters growth, and keeps teams engaged. They explore the impact of core values, leadership strategies, and creative ways to build team morale!

We also have a slide from Builder Funnel outlining their core values—check it out here.

Whether you’re looking to strengthen your existing culture or start defining it for the first time, this conversation offers practical insights to help you build a thriving, purpose-driven business that top talent will be excited to join!

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Culture is what happens when leaders are not in the room.
Core values should be lived by and communicated regularly.
A clear core purpose attracts growth-minded individuals.
Celebrating wins fosters a positive team environment.
Setting clear goals helps align team efforts and accountability.
Open communication is essential for remote teams.
Quarterly themes can keep the team engaged and focused.
Shouting out team members for living core values builds morale.
Investing in team growth leads to higher retention rates.
A strong culture can lead to a team of A players.

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Chapters

04:39 The Importance of Company Culture
12:38 Core Values as the Foundation of Culture
19:33 Fostering Growth and Team Development
20:46 Empowering Teams Through Scorekeeping
21:56 Quarterly Themes and Open Book Management
23:29 Injecting Fun into Company Culture
25:27 Celebrating Wins and Core Values
28:01 Building a Culture of Celebration
31:00 Scaling Culture as You Grow
34:14 The Importance of Positivity in Culture
37:01 The Business Case for a Strong Culture