In this episode of the Etsy Seller Success, Dylan welcomes Denisa Parker from Kind and Ivy to discuss the importance of packaging in attracting customers for small businesses.

Denisa, an e-commerce and branding expert with a focus on sustainability, shares insights on eco-friendly packaging, its impact on brand perception, and cost-effective strategies for small brands. She also covers the importance of transparency and communication with customers about sustainability efforts.

Denisa's own journey from environmental archaeology to design highlights her passion for helping brands make impactful changes. This episode guides listeners on building a sustainable brand identity, the significance of good packaging, and ways to engage customers through mindful practices.

In this episode, we discuss:

[02:33] Denisa's Background and Journey

[04:22] Understanding Sustainable Packaging

[06:21] Cost and Misconceptions of Sustainable Packaging

[09:18] Communicating Sustainability to Customers

[17:47] Balancing Sustainability with Business Needs

[20:01] Good vs. Bad Packaging

[31:02] Working with Denisa Parker

Connect with Denisa:

Website: https://kindandivy.com

Instagram: https://www.instagram.com/kindandivy.studio

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!