• Symitri: TrustX is reborn with clean room technology from Akamai

  • Sep 9 2024
  • Length: 24 mins
  • Podcast

Symitri: TrustX is reborn with clean room technology from Akamai

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  • Summary

  • Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic advertising.

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