Episodes

  • Discover to Connect, Foundations for a Successful 2024

    Discover to Connect, Foundations for a Successful 2024
    Dec 12 2023
    Today's episode we're wrapping up 2023 and taking our learnings on board and creating change for a fabulous start to 2024. I'll take you through a health check on your business to see you wrap up your 2023 business year.   We dive into:
    • How often we ask ourselves what do we really want
    • Aligning the time and space correctly
    • Updating processes and systems
    • Marketing & sales opportunities
    • Creating more efficiencies in your business
      For more detailed shownotes and full transcript of the episode, click here:  https://theartisans.com.au/podcast/episode-145/
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    20 mins
  • How Google Ads Can Help Supercharge Your Business with Kaity Griffin

    How Google Ads Can Help Supercharge Your Business with Kaity Griffin
    Dec 5 2023
    Today I'm chatting with Google Ads specialist and systems geek, Kaity Griffin about supercharging your business with Google Ads.   We dive into:
    • Creating targeted strategies
    • Crafting a good ad for your business
    • What to expect from metrics
    • When Google Ads aren't the right step

     

    For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-144/
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    40 mins
  • The Wonderful Art Of Wrapping Up A Project

    The Wonderful Art Of Wrapping Up A Project
    Nov 28 2023
    In this episode, we're sharing the fabulous stage of a project, the handover and offboarding stage.   We dive into:
    • Breaking down the intentions and milestones
    • Documenting the key moments of change
    • Future user experience
    • Disconnecting from client and service provider
    For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-143
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    16 mins
  • The Great Tech Untangle

    The Great Tech Untangle
    Nov 21 2023
    Today's episode is all about finding the best tech systems for your business. And that all starts with awareness. We'll talk through not using the tech systems full capabilities and finding the right system firt for purpose and connecting that into the wider business.   We dive into:
    • Identifying what may no longer serve the business goals
    • Understanding the annual investment
    • Speaking directly with the vendors
    • Process alignment and future proofing

     

    For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-142/
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    21 mins
  • Mastering Branding Tools for Growth with Krystian Ostrowski

    Mastering Branding Tools for Growth with Krystian Ostrowski
    Nov 14 2023
    Today I'm chatting with Founder of Story Time Studios, Krystian Ostrowski about tools for scaling your business.   We dive into:
    • The difference between branding and marketing
    • Getting clear on your message
    • Using a dashboard for your marketing
    • Strategy includes what not to do
    • How Ai plays into marketing

     

    For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-141/
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    56 mins
  • Enhancing Your Foundational Business Operations

    Enhancing Your Foundational Business Operations
    Nov 7 2023
    In this episode, we'll explore the transition into 2024 and whether it's time to reconsider and adjust the fundamental building blocks of your business for the year ahead.   We dive into:
    • Updating your operations
    • When the right time is for your update
    • Finding clarity in a pause
    • User application testing
      For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-140/
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    13 mins
  • Leads to Success: Crafting Your Nurturing System for Conversion

    Leads to Success: Crafting Your Nurturing System for Conversion
    Oct 31 2023
    Today I'm taking you on a new adventure through the land of nurturing your leads and the systems to support this.   We dive into:
    • The ways in which your leads come into the business
    • Creating templates for consistency and ease
    • The proposal phase and agreement documentation
    • Onboarding the new client
    • The tech considerations
      For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-139
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    20 mins
  • Headache Free Marketing with Cathy Camera

    Headache Free Marketing with Cathy Camera
    Oct 24 2023

    Today I'm chatting with The Construction Copywriter, Cathy Camera about headache free marketing - music to my ears! We chat about all things content, including why case studies are so effective and how you can use them in your business.

      We dive into:
    • Being clear on your target market
    • The power of testimonials
    • Selecting impactful words
    • Understanding SEO and keyword research
    • Marketing is much more than social media

     

    For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-138/
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    52 mins