Today we dive into the importance of a 'maniacal focus' on the customer and customer service.

Let's face it...the bar is low for customer service. We have become accustomed to low prices and low service.

However, the key to success in your taproom is excellence in customer service.

Here are some quotes to ponder, and inspiration to focus on the customer in your taproom...

• "If you don't care, your customer never will."
• "Make the customer the hero of your story."
• "There's only one boss, the customer."

We would love to have you join us in the Taproom Success membership. You can learn more here.

In today’s episode we offer up 10 Old School Taproom Marketing Ideas to bring new guests into your taproom.

• How about direct mail?
• What if you handed out your business card to get a ‘free beer’?
• Perhaps a ‘big tent’ event to create community and bring people together (in YOUR taproom)?

You’ll get the details on these ideas and many more. As a bonus, we’ll talk about 5 ways to increase guest spending once they get into your taproom.

We’d love to have you join us in the Taproom Success membership. We are all about sharing ideas in our monthly masterminds, on-demand taproom training, and monthly expert sessions.

In today's podcast we talk about the power of combining marketing and finance to boost sales and profits in your taproom.

Key Takeaways

• Why NOW is the best time to invest in your marketing plan
• How to find the dollars to dedicate to marketing efforts
• Marketing ideas that cost zero dollars but yield big results

Want even more taproom marketing ideas?

Join our Taproom Success Membership, where we provide tools and resources to help you achieve success in your taproom business.

P.S. Check out the podcast episode with Julie Rhodes from Not Your Hobby Marketing. Julie provides lots of great ideas to help taprooms improve their marketing efforts.

In today's episode we share how to use event calendars, ID checks, and staff introductions to help drive taproom revenue.

Key Takeaways

• Worried about checking IDs? The data tells us that when a guest is 35+ and asked for their ID they spend 25% more!
• Data shows that 45% of taprooms do not have a visible events calendar. Yes, guests are 25% more likely to return when they know about cool upcoming events.

Want more tips and actionable strategies?

Join our Taproom Success Membership. Benefits include monthly mastermind meetings, monthly guest experts, and 24/7 access to our Taproom Success BluePrint training course for taproom managers and staff.

In today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.

• How do customers choose where to go have a beer?
• hat are the criteria that go into this decision?
• And how can you use this information to bring more guests into your taproom?

We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.

Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in more guests to your taproom.

In today's episode we dig into taproom costs and expenses. How to manage and measure them to improve profitability.

We often talk about growing sales in the taproom - how to bring in more guests, engage with them, find ways for them to stay longer and spend a little more - today we talk about the other side of the financial equation: Costs.

How should taproom owners and managers approach this important part of their business?

• Create a financial plan, involve your team in the process, and hold weekly huddles to stay focused
• Use our specific cost savings opportunities
• Train your taproom manager in financial literacy - the ability to understand the most important numbers of your business

In business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.

Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.

Key Points

• How to select a good bookkeeper
• The most important things a bookkeeper will do for your business
• One next step you must take to ensure you have good, quality numbers to make data-driven decisions

In today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.

Spoiler alert: On average, customers spend 38% more in a packed taproom.

As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.

Key Points

• How to use events to drive taproom traffic
• Strategies for crafting successful encounters with guests during busy times
• Tips to use this data to drive taproom sales