• Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting
    Nov 4 2024

    Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on how to attract, engage, and retain Gen Z talent.

    Key Takeaways:

    1. Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market.
    2. Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations.
    3. Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs.
    4. Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations.
    5. Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos.
    6. Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement.
    7. Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals.
    8. Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes.

    This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce.

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    46 mins
  • How to Blend Profit and Purpose in Business with Chase Friedman
    Nov 1 2024

    Join us on "Tenacity with Sonia C" for an inspiring discussion with Chase Friedman, a leader in marrying profit with purpose. This episode delves into how businesses today can achieve significant growth by strategically aligning financial goals with social values.

    Key takeaways

    1. This includes understanding the shift from shareholder to stakeholder-driven capitalism.
    2. Implementing Chase's 'Brand Blueprint' for enhanced brand clarity and marketing impact.
    3. Adopting sustainable business practices that drive both profit and social good.


    Designed for entrepreneurs and business leaders, this episode offers vital insights into building a business that not only thrives financially but also makes a meaningful impact on society. Whether you're refining your branding strategy or seeking to inspire industry-wide change, Chase's expertise provides a clear roadmap to success.

    Subscribe to Tenacity with Sonia C for more inspiring stories and insightful conversations with those who dare to dream and act on their ambitions.

    🔗 Connect with us:

    Visit our website: www.soniacouto.com

    Follow us on Instagram: @TechieSoniaC for behind-the-scenes content and more updates.

    Join our community for exclusive content and inspiration.

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    42 mins
  • A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly
    Oct 28 2024

    In this episode of "Tenacity with Sonia C," join us as Lindsey Epperly, CEO of Jetset World Travel, shares her compelling journey of steering her company through a global pandemic. Discover Lindsey's strategies for adapting to the ever-changing travel industry landscape and learn how innovative thinking and flexibility were crucial to her success. This episode will inspire entrepreneurs and business leaders with valuable insights into resilience and adaptability during uncertain times.

    Key Takeaways:

    • Strategic Adaptation: Learn how Lindsey navigated shifting market dynamics to keep her business thriving.
    • Innovation in Crisis: Uncover the innovative approaches that enabled Jetset World Travel to outmaneuver industry downturns.
    • Leadership During Uncertainty: Gain insights into effective leadership qualities and decision-making in times of crisis.
    • Building Resilience: Explore the personal and professional growth that comes from facing and overcoming challenges.


    Tune in for an inspiring discussion on maintaining momentum and vision, even when the world seems to stand still. Whether you're managing a startup or leading a team, this episode offers practical advice on transforming obstacles into opportunities. www.soniacouto.com

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    34 mins
  • From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler
    Oct 21 2024

    Join us on this during Breast Cancer Awareness Month, we welcome fitness expert Fitz Koehler. Diagnosed with Stage 2B breast cancer, Fitz faced her condition with unparalleled grit and determination. Despite undergoing 21 rounds of chemotherapy, and radiation treatments, she transformed her battle into a powerful narrative of survival and resilience. In this candid conversation, Fitz shares her journey from the shocking diagnosis through her arduous treatments to running the Boston Marathon just over a year after finishing her cancer treatment.

    This episode not only delves into the physical and emotional challenges of battling breast cancer but also explores Fitz's unique perspective on recovery, the role of fitness in her healing process, and how she used her expertise to aid others in their cancer journeys. Whether you are a cancer survivor, currently battling the disease, or simply looking for a dose of motivation, Fitz's story of overcoming adversity and embracing life post-cancer will inspire and enlighten you.

    Tune in to hear how Fitz turned a daunting cancer diagnosis into a journey of empowerment and adventure.


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    39 mins
  • Christie Cioffi's Journey From the Battlefield to Breast Cancer
    Oct 15 2024

    In this episode of Tenacity with Sonia C, host Sonia Couto interviews Christie Cioffi, a breast cancer survivor, military veteran, and empowerment ambassador.

    Christie candidly shares her journey from receiving a breast cancer diagnosis at 36 to navigating treatments and reconstructive surgery. Together, they explore critical topics like the importance of early detection, the emotional and physical toll of breast cancer, rebuilding life after treatment, and dating post-surgery.

    Christie reveals how her personal transformation led to newfound confidence and purpose. This episode is filled with hope, actionable insights, and empowering advice for anyone impacted by breast cancer. Whether you're seeking support on your own journey or looking for ways to cultivate resilience, this heartfelt conversation is for you.

    www.soniacouto.com

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    51 mins
  • Healing and Embracing Life After Diagnosis with Alexandra Goldwell
    Oct 8 2024

    In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Alexandra Goldwell, a Somatic and Transpersonal therapist, Yoga teacher, and cancer survivor, to discuss the powerful journey of healing after a breast cancer diagnosis.

    As part of Breast Cancer Awareness Month, this episode dives deep into life post-cancer, exploring the emotional, mental, and physical challenges that many breast cancer survivors face. Alexandra shares her incredible story of overcoming a stage 4 diagnosis and how she embraced holistic healing practices to transform her life.

    Together, Sonia and Alexandra discuss the importance of self-advocacy, mental resilience, and the often overlooked process of rebuilding one’s identity after surviving cancer. Whether you're a breast cancer survivor, caregiver, or looking for inspiration to navigate life’s challenges, this episode offers hope, support, and actionable insights.

    Tune in to hear two resilient women share their journeys of survival, healing, and self-discovery.

    www.soniacouto.com

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    45 mins
  • Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto
    Oct 1 2024

    This October, which is Breast Cancer Awareness Month, join host Sonia Couto for a personal episode of "Tenacity with Sonia C." In this poignant solo release, Sonia shares her own battle with breast cancer, starting with her shocking diagnosis in 2017 and detailing the tumultuous path of treatments and surgeries that followed. This episode explores the physical and emotional challenges of battling breast cancer, while also highlighting the vital lessons learned and the resilience cultivated throughout her journey.

    Sonia delves into the complexities of breast reconstruction, discusses the unexpected complications, and reveals the transformative process of healing both physically and emotionally. By sharing her story, Sonia aims to offer support and insight to others facing similar challenges, emphasizing the importance of advocacy, community support, and personal growth post-cancer.

    Tune in to discover how Sonia navigated her diagnosis, treatment, and recovery, offering hope and guidance to anyone affected by breast cancer. Whether you're a survivor, a caregiver, or simply someone looking to understand more about the journey through cancer, this episode provides valuable perspectives on overcoming adversity with tenacity and grace.

    www.soniacouto.com

    @Techiesoniac

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    23 mins
  • Harnessing Microdosing for Enhanced Performance
    Sep 24 2024

    In this episode, we dive into the innovative world of microdosing with Peggy Van De Plassche, a distinguished expert who has seamlessly transitioned from a successful career in business and finance to become a leading voice on the transformative power of psychedelics.

    Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and well-being in the high-stakes environment of the corporate boardroom. Microdosing involves taking sub-threshold doses of psychedelics, not enough to cause significant alterations in perception, but just enough to potentially improve mood, creativity, and cognitive function.

    In our conversation, Peggy explains the fundamentals of microdosing and how it differs from traditional psychedelic use. She shares her journey from a finance professional grappling with burnout to discovering how microdosing helped her regain clarity and balance. Peggy also discusses the growing trend of microdosing among top executives and its potential to revolutionize workplace performance and mental health.

    Tune in to hear about:

    • The science behind microdosing and its effects on the brain and body
    • Peggy’s personal transformation and why she advocates for microdosing in professional settings
    • Real-world examples and anecdotal evidence of microdosing’s impact on executive performance
    • The legal and ethical considerations surrounding the use of psychedelics in the workplace
    • Insights on how organizations might embrace this practice to foster better mental health and productivity


    Whether you’re a professional looking for ways to enhance your performance or simply curious about the evolving landscape of wellness and psychedelics, this episode offers a thought-provoking look at how microdosing might be the key to unlocking new levels of personal and professional success.

    https://themicrodosediet.com

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    38 mins