Are your financial decisions really based on logic — or are they being shaped by deep-rooted beliefs you don’t even realize you have?

In this episode of That Financial Guy Show, financial planner Keith Wilson explores the concept of money scripts — the unconscious money beliefs formed in childhood that influence how we save, spend, invest, and plan for retirement. You’ll learn about the four most common money scripts: Money Avoidance, Money Worship, Money Status, and Money Vigilance — and how they impact real financial behavior.

Whether you’re working toward financial independence, preparing for retirement, or just trying to understand your relationship with money, this episode will help you gain clarity and confidence in your financial life.

🎧 Listen in as we bridge the gap between financial psychology and smart planning — because understanding the why behind your money habits is just as important as the how.

Helping you to be wise with your money!
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In today’s episode of That Financial Guy Show, I’m diving into one of the hardest conversations in retirement planning:

What do you do when your adult children ask for financial help — but your retirement savings are on the line?

As a parent, wanting to help is natural. But giving away too much money during retirement can derail your financial security, strain relationships, and even lead to financial hardship later in life.

In this episode, I break down:
✅ Why giving too much to adult children is one of the biggest hidden risks to your retirement
✅ How I recommend setting healthy financial boundaries without damaging family relationships
✅ Practical scripts you can use to say “no” with love (and without guilt)
✅ How to create a personal “giving budget” that protects your future
✅ Warning signs of elder financial abuse — and how to recognize and prevent it

If you’re nearing retirement, already retired, or just trying to balance generosity with financial independence, this episode will give you the tools, confidence, and real-world advice you need to protect your hard-earned savings.

Because real love isn’t about endless bailouts — it’s about building a secure future for everyone.

🎧 Tune in now and learn how you can support your family without sacrificing your own retirement security.

And don’t forget to subscribe to That Financial Guy Show for more personal financial strategies, retirement planning advice, and real-world money conversations!

Helping you to be wise with your money!
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What to Do When the Stock Market is Down

If you've checked your investment accounts lately and felt a little uneasy — you're not alone. But the good news? Market downturns don’t have to derail your financial future.

In this episode, I’m breaking down what really happens when the market drops, what a correction and bear market actually mean, and most importantly — what you can do about it. I’ll walk you through 7 smart strategies to help you stay calm, stay focused, and even find opportunity in the chaos.

I’ll cover:

• Why panicking is the worst thing you can do
• How to think about “stocks on sale” during dips
• The upside of doing Roth conversions when markets are down
• Strategic RMD planning for inherited IRAs
• Tax-loss harvesting in plain English
• Why rebalancing matters
• And why stopping your 401(k) contributions now could be a big mistake

My goal is to help you stay grounded and confident — no matter what the headlines say. So if you’ve been feeling nervous or unsure about your next move, this one’s for you.

Let’s dive in.

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In this episode of That Financial Guy Show, I’m challenging some of the most popular financial "rules" you've probably heard—like the 4% rule for retirement withdrawals, saving 10 times your salary, the 100-minus-your-age rule for investing, or always maxing out your 401(k). The truth is, not all of these rules make sense for everyone. Some are outdated, some are just guidelines, and a few are downright silly. I break down where these rules came from, why they might not apply to you, and how to think beyond the one-size-fits-all advice. It’s okay to break the rules—sometimes it’s even the smarter move.

Helping you to be wise with your money!
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In this episode of That Financial Guy, I break down the various investment accounts available for kids and how they can set the foundation for a strong financial future. From saving for college to teaching them about investing early, I will explore the key differences between:

• 529 Plans – The go-to option for education savings with tax advantages, but with restrictions on how the funds can be used.
• UTMA Accounts – A flexible way to gift assets to minors, but control shifts to the child at a certain age.
• Custodial Roth IRAs – A powerful, tax-free growth opportunity for kids with earned income, setting them up for long-term wealth.
• Regular Brokerage Accounts – A simple and flexible way to invest, but with flexibility

I will discuss the benefits, limitations, and tax implications of each, helping you decide which account is the best fit for your child’s future goals. Whether you're saving for college, building generational wealth, or just looking for a smart way to introduce investing, this episode covers what you need to know.

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In this episode, I take a straightforward look at managing your 401k after retirement. I will be discussing practical options, such as whether to transfer your 401k to an IRA or maintain it in your current plan, and explain the pros and cons of each choice. Our conversation covers:

• Conversion Options: Evaluating the benefits and drawbacks of different rollover strategies.
• Withdrawal Strategies: The Rule of 55!. Planning systematic withdrawals to optimize your retirement income.
• Tax Implications: Understanding the tax considerations that come with each decision.
• Risk Management: Balancing potential growth with the need for financial security.
• Expert Analysis: Insights from financial professionals to help inform your decisions.

This episode aims to provide clear, actionable information for anyone looking to make informed choices about their retirement savings.

Helping you to be wise with your money!
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https://wfa-nc.com/retirement-plan-ch...

To schedule a complimentary consultation with me: 👉https://

Helping you to be wise with your money!
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In this episode, we’re diving into the world of Health Savings Accounts (HSA)—one of the most powerful yet often misunderstood financial tools. We’ll break down how to maximize your HSA benefits, common mistakes to avoid, and strategies to turn your account into a long-term wealth-building asset.

Join us as we discuss:
✔️ Who qualifies for an HSA and why it matters
✔️ The best ways to save, invest, and spend your HSA funds
✔️ Tax advantages and how to make the most of them
✔️ Why your HSA could be a secret retirement powerhouse

Whether you're new to HSAs or looking to fine-tune your approach, this episode will give you the practical tips and insights you need to make smarter healthcare and financial decisions.

🎧 Tune in now and take control of your retirement savings!

Let me know what you think! Leave your comments and questions here: keith.wilson@lpl.com

Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
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📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-ch...

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Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
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For more resources: 👉 https://wfa-nc.com/insights

📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-ch...

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So, you have saved and invested diligently all your working life and the time has come to retire. You feel comfortable,,,, but there could be things you haven't thought about that could ruin the plans you laid forth! LIKE:
-Sequence of returns risk
- Risk of long term care expenses
- Investing too aggressively/speculatively in retirement
- Investing too conservatively in retirement
- Over confident with your income, causing you to procrastinate
- Paralysis from analysis
- Poor tax planning and tax allocation of your assets

In this episode we discuss the killers of retirement plans and give some possible solutions.

Send your questions and comments to: keith.wilson@lpl.com

Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
https://www.youtube.com/channel/UCbDA...

For more resources: 👉 https://wfa-nc.com/insights

📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-check-up

To schedule a complimentary consultation with me: 👉https://go.oncehub.com/keithwilson1

I want you to be more confident in your future:
whether that be through preparing for retirement,
financial planning, portfolio analysis, or college planning.

I trust the information you receive through these videos
proves helpful with your personal financial situation!

Website: www.wfa-nc.com
Facebook: https://www.facebook.com/KeithWilsonF...
Linkedin: https://www.linkedin.com/in/keithwils...

I am looking forward to seeing you achieve your financial goals!

Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
https://www.youtube.com/channel/UCbDA...

For more resources: 👉 https://wfa-nc.com/insights

📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-ch...

To schedule a complimentary consultation with me: 👉...