Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about

– Why Walmart’s in-store teams are using Canva

– How Strava redesigned its algorithm with purpose at the core

– The return of brand marketing (and the quiet death of retargeting)

– What Tony’s Chocolonely can teach us about real brand conviction.

If you aren't here don't worry, we have you covered with the inside track.

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Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read’s departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.

02:39 ELF Beauty and Rhode Acquisition

03:58 Growth and Success of Rhode

05:54 Brand Health and Commercial Outcomes

06:42 Comparing Acquisitions in the Beauty Industry

12:52 Efficiency and Product Range Strategies

14:08 Mark Read's Departure from WPP

19:50 Cannes & An Offer You Can't Miss

Where to find Tracksuit at Cannes:

• 16/6: Brand X-Factor 3:15pm, Palais Rotonde
• 17/6 The New Brand Playbook 2:45pm, Adweek House
• 17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum
• 18/6 Adweek Creative 100 5:30pm, Adweek House
• 19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.

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Join us for a deep dive into the 'Entertain or Die' report with Leanne Tomasevic, Head of Insight at Tracksuit, and Dan Salkey, Co-founder and Strategy Partner at Small World. Discover the most entertaining brands in the world, what makes them so engaging, and whether their entertainment value drives significant business results (spoiler alert: 29 out of the top 30 brands showing revenue growth, and two-thirds experiencing double-digit growth!)

Explore the critical importance of capturing audience attention in a media-fragmented world where consumers have more control than ever over what they engage with. Understand why being entertaining is no longer optional for brands and get insights into the elevated competition created by media titans like Netflix, Mr. Beast, and Fortnite. Discover how brands, regardless of size or category, can drive business outcomes through entertainment by leveraging core metrics and personalised strategies.

Leanne and Dan delve into the nuances of what makes content entertaining, extending beyond humor to include elements such as relevance, emotional connection, and brand character. Learn how building a compelling brand lore and engaging storytelling can make your brand stand out, with examples like Rescue Remedy's collaboration with Gen Z comedians for authentic, relatable content.

Get inspired by case studies of brands like Duolingo and Liquid Death that have successfully adapted their marketing strategies to meet the evolving demands of today's audiences. Learn about the significance of 'fandom mapping' and how brands can uncover deep, human insights to inform their entertainment strategies, much like McDonald's has done with its fan truths and wide-reaching collaborations.

For marketers working in more traditional or 'boring' categories, discover how breaking category orthodoxy and injecting an element of entertainment into their strategies can yield significant results. Whether you're working with limited budgets or trying to convince a skeptical C-suite, this discussion offers practical advice on conducting brand audits, proposing experimental strategies, and leveraging underutilised channels for maximum impact.

Understand the critical importance of measuring the effectiveness of entertaining content, and how, by using Tracksuit, you can track emotional responses, purchase intent, and traditional metrics like market share to ensure that your entertainment efforts are driving meaningful business outcomes. With promising statistics linking entertainment to higher lifetime customer value and increased sales, this conversation provides a compelling case for why brands need to be entertaining in today's competitive marketplace.

Don't miss out on this valuable conversation packed with actionable insights, real-world examples, and practical steps to make your brand more entertaining and impactful. Read the full 'Entertain or Die' report here & sign up for Tracksuit Insights Here

03:22 The Origin of 'Entertain or Die' Report

04:25 The Importance of Entertainment for Brands

07:15 Challenges in the Attention Economy

11:19 Building Brand Lore and Engaging Content

14:50 Leveraging Community and Writer's Rooms

23:50 The Role of Humor in Entertainment

25:27 Fandom Mapping for Brands

26:46 Entertainment in Unexpected Categories

28:33 Breaking Cultural Orthodoxy

37:57 Implementing Entertainment Strategies

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In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitability metrics. They also explore the impact of legacy brands like Sprite and Dr. Pepper reigniting historic campaigns to connect with newer generations. Additionally, the team talks about the importance of integrating connected TV into advertising strategies and how modern brands can stay culturally relevant. Finally, the conversation touches on the expansion of marketing APIs to platforms like Threads and the ongoing evolution of AI in advertising. Join us for an insightful discussion powered by tracksuit data!

02:21 The Streaming Wars: Profitability and Market Saturation

04:17 Demographics and Streaming Preferences

06:06 Advertising in the Streaming Era

07:25 The Rise of Connected TV

12:39 Personal Preferences in Streaming Services

14:26 Sprite's Nostalgic Marketing Strategy

25:20 Threads: The New Social Media Contender

30:34 The Role of AI in Marketing

Adweek Article Referenced: https://www.adweek.com/convergent-tv/netflix-ads-ai-puts-brands-in-shows/

Check out gotracksuit.com

Dan Fleming & Jasper Skinner are on LinkedIn - connect & meet

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What happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025 Young Lions winners and their razor-sharp responses to the Spinal Injuries Ireland brief.

You will

• Hear how teams went from blank page to game-changing idea in 48 hours—then how they’re honing that discipline for a 24-hour sprint in Cannes.
• Hear about the winning ideas, from a crowdsourced AI route planner built on Google Maps, to a double-page “wheelchair ruler” print tool, discover how smart simplicity and genuine insight spark real behaviour change.
• Hear their views on our industry today, the industry they are shaping and get their unfiltered takes on AI’s role in creativity, the shifting media landscape and why “autopilot” thinking is the real obstacle.

👍 Like, ★ rate and share with a fellow marketer hungry for a challenge.

The Cannes Sessions are brought to you by Freedman International.

Thanks to IAPI and my guests on this episode:

Gabriella Pricop & Eimear Byrne

Katie Bradley & Damien Biggins

Fiona Peppard & Deirbhile Brennan

Joy Nelson & Caitlín Roarty

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