Are you looking for some tried-and-true sales and marketing insights to help elevate your own skill set? Then you do not want to miss this episode of The Coaching Equation! Today on the show, we are joined by a special guest, Michael Hunter, the Founder of PersonalBrand.com and Spiffy Checkouts. In an episode bursting with goodness, we dig into Michael’s entrepreneurial journey, how to craft irresistible offers in sales and marketing, the inevitable trials and tribulations of being a business owner, and key areas to focus on. Michael also emphasizes the importance of seeking mentorship not just from videos and books, but from hands-on mentors as he unpacks the power of proximity. This episode is loaded with enough information to fill up an entire notebook, so let's dive in!

Key Points From This Episode:

• What got Michael interested in pursuing a journey in digital marketing.
• How having a commission-only sales job at 17 helped Michael later in his entrepreneurship.
• He explains how his marketing journey started to unfold.
• Michael recounts key “forge-ahead” moments along his path.
• He unpacks the idea of 45-degree angle moves.
• The moment his focus zoomed in on checkouts and how Spiffy came to fruition.
• Why mobile optimization of your platform is (still) important.
• Key points for successful conversion-based optimized checkout pages.
• Michael’s thoughts on what makes for an irresistible offer.
• The four forces of an irresistible offer.
• Successfully marketing something that isn’t the “instant pill.”
• What separates the people who build a successful and profitable personal brand from those who don’t.
• Michael shares advice on how to identify the things we should handle ourselves versus the ones we should delegate or outsource to others.
• The importance of being proficient in the top five skill sets it takes to run your business.
• Why copyright is the number one skill you should be proficient at (in this industry).
• He highlights the value of having hands-on, tailored advice from face-to-face mentors.

Links Mentioned in Today’s Episode:

Michael Hunter on LinkedIn

Spiffy Checkouts

Personal Brand

Tony Robbins

Brendan Bouchard

Spiffy Checklist

Sign Up for Spiffy

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes