Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently.

In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You’ll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.

IN THIS EPISODE, YOU WILL HEAR:

- (06:45) How exclusivity and belonging strengthen client connections
- (13:56) Creating urgency and value with the desire to collect and scarcity
- (20:33) Aligning with client values through guilt and specificity
- (23:34) Building trust using familiarity and patterning
- (28:56) Boosting engagement with harmonization and rewards
- (33:20) Simplifying choices to enhance capability and reduce overwhelm
- (36:35) Shaping client satisfaction with contentment and perception
- (38:34) Driving commitment with self-liquidation strategies

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.

In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.

IN THIS EPISODE, YOU WILL HEAR:

(01:14) How to reframe "selling" as inviting and educating
(05:40) Getting clients invested with involvement and honesty to build trust
(10:39) Why honesty and transparency build trust and lead to more sales
(13:34) Using social proof and authority to position yourself as the go-to expert
(15:18) Justifying client investments with logical reasons and exclusive offers
(21:02) How authority positions you as the go-to expert
(23:51) Instilling confidence with conviction and highlighting the uniqueness of your services
(34:03) Sparking client interest with curiosity and offering hope for a positive outcome
(36:15) Creating urgency and addressing fear to motivate quicker decisions

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

Sally Hogshead website

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%?

In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and start making progress. You'll learn how to balance striving for excellence with getting things done, why perfectionism leads to mental chaos and overwhelm, and how applying the 70% rule can help you deliver exceptional work without the constant need for perfection. Plus, I share how iconic business leaders like Jeff Bezos use this strategy to make better decisions faster.

IN THIS EPISODE, YOU WILL HEAR:

- (03:18) The high cost of perfectionism in your design business
- (08:48) The power of getting things done instead of seeking perfection
- (13:49) Using deadlines and the "pause clause" to manage indecisive clients
- (21:21) Why aiming for completion is more effective than perfection
- (28:25) How practice and producing more work leads to better results
- (30:06) The application of the 70% rule
- (41:03) Five key benefits of applying the 70% rule in your business

MENTIONED IN THIS EPISODE:

The Artist’s Way by Julia Cameron

The Gifts of Imperfection by Brené Brown

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.