On this episode of The After Work Entrepreneur Podcast, hosts Cathy E. Smith and John Davis dive into the game-changing benefits of having a growth plan for your business. Building off the previous episode’s insights on why offers might not be selling, Cathy breaks down how creating a clear, actionable plan can provide clarity of vision, sharpen your daily focus, boost your confidence, and help you navigate challenges with resilience. Whether you’re still working your 9 to 5 or are ready to leap into full-time entrepreneurship, this conversation is packed with practical tips on making better decisions, improving team communication, aligning your marketing, and staying motivated through every stage of growth. If you want to stop winging it and start leading your business with intention, you won’t want to miss this empowering episode!

Welcome to another episode of The After Work Entrepreneur Podcast, your go-to resource for practical advice and inspiration for building a thriving business while juggling your nine-to-five. In this episode, host Cathy E. Smith takes you on a candid journey through the real reasons your offers might not be selling, drawing from her own early missteps and hard-earned lessons. If you’ve ever felt frustrated by the sound of “crickets” after promoting your products or services, this episode is for you. Cathy breaks down the top seven mistakes entrepreneurs make when launching offers—from unclear messaging and lack of urgency to not truly understanding your ideal customer’s pain points. She also shares actionable tips to boost your sales fast, like connecting directly with your audience and building trust with real proof. Whether you're just starting a side hustle or getting ready for your 9-to-5 exit strategy, get ready to learn how to turn your expertise and passion into steady sales and lasting business growth.

Welcome back to The After Work Entrepreneur! In this episode, Kathy E. Smith dives into the essential topic of pricing your services as a business owner—especially if you’re balancing your entrepreneurial dreams with a full-time job. Kathy breaks down five key principles for setting your rates with confidence, from understanding the true value and transformation you provide to factoring in your costs, and creating tiered packages that reflect your expertise. She also shares practical questions and an actionable step-by-step plan to help you align your pricing with both your goals and your ideal client. Whether you’re just starting out or looking to level up your rates, this episode is packed with strategies and insight to help you charge what you’re truly worth.