Key Takeaways

• Shopé transitioned from being a touring independent musician to running a thriving email marketing agency.
• The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.
• After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.
• Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.
• Shopé emphasizes building real relationships over quick-pitch automation in DMs — and it’s still a core part of his lead gen strategy today.
• He shared a major deliverability win: successfully migrating a 1.4M+ email list from Klaviyo to a lesser-known ESP while improving deliverability and performance.
• Real client results include $500K in attributed email revenue in just 3 months and a $50K monthly lift for an already successful 6-figure brand.

Check out Shopé's agency here:

https://www.buildingblockdigital.com/

Check out Kondo: https://app.trykondo.com/referral/BV3GUQ

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

Key Takeaways

• Will transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.
• Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimization strategies.
• His early frustrations with lack of execution led him to shift from consulting to full-service delivery.
• “Done-with-you” services often require more effort than “done-for-you,” and he now prices accordingly.
• Will shared the evolution of his pricing strategy and the challenges in creating tiered CRO offers.
• Smaller clients tend to demand more time and attention despite paying less—making tier segmentation crucial.
• His podcast has become a major lead-generation asset by building strong guest relationships.
• He's refining a strategy to convert podcast guests into clients or strong referral sources.

Check out Will's agency here:

https://www.customerswhoclick.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

Key Takeaways

• Implementing Profit First creates essential financial clarity and structure
• Separate your revenue into 4 simple accounts: OpEx, Owner’s Comp, Taxes, and Profit
• Most agency owners unknowingly overspend and underpay themselves
• Tracking profitability per client reveals which clients are profitable vs. loss-making
• Use a basic Google Sheet to track client-level labor and tool costs
• Try this prompt to get coached by your dream mentor:

"For this entire chat, please act as if you are {CREDIBLE, WELL KNOWN PERSON YOU WISH WAS YOUR MENTOR} coaching me on my business problems. Say what you think you would say. Ask the kinds of questions you think you would ask. Provide the kinds of diagnoses you think you would provide. And don't be afraid to provide a hard dose of reality, no matter how brutal or blunt."

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)