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The Art Of Entrepreneurship

The Art Of Entrepreneurship

By: Jackie Hermes
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About this listen

Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes. Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work!Copyright 2025 Jackie Hermes Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 10 professional bad habits it’s time to unlearn
    Jun 30 2025

    This episode of The Art of Entrepreneurship is for anyone who feels like their own habits might be getting in the way of their success.

    From overanalyzing and underpreparing to blaming others and letting fear call the shots, I’m walking through 10 bad habits that I’ve seen (because I’ve committed them myself!) that can hold you back at work and in life.

    Make sure you tune in for a candid look at how to identify and start addressing these habits, plus tips for showing up as your best self—without burning out in the process.

    If you like this episode, here are some others you'll enjoy.
    • Podcast: Do you take care of yourself? No, really?
    • Podcast: FEAR = False Expectations Appearing Real
    • Podcast: Apologize only when you need to—the why & how

    💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

    👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

    ⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

    💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

    ✉️ Hit me up!

    LinkedIn

    Instagram

    TikTok

    Website


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    15 mins
  • Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director
    Jun 23 2025

    This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.

    My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.

    Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.

    About Stephanie Roland

    Stephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.

    Website

    LinkedIn

    If you like this episode, here are some others you'll enjoy.
    • Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)
    • Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)
    • Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana

    💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

    👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

    ⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

    💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

    ✉️ Hit me up!

    LinkedIn

    Instagram

    TikTok

    Website


    Show more Show less
    20 mins
  • You don't have to “earn” everything
    Jun 16 2025

    This episode of The Art of Entrepreneurship is for anyone who feels like they have to “earn” doing something nice for themselves.

    I’ve been thinking a lot about how often we deny ourselves basic pleasures—rest, new clothes, time to just chill—because we feel like we haven’t worked hard enough to deserve them. In this short solo episode, I’m sharing how that mindset shows up in my own life, especially as a mom, business owner, and partner.

    Make sure you tune in if you need a reminder (like I did) that you don’t have to justify taking care of yourself. You’re allowed to rest. You’re allowed to buy the damn clothes. You’re allowed to put yourself first.

    If you like this episode, here are some others you'll enjoy.
    • Podcast: Do you take care of yourself? No, really?
    • Podcast: Take your PTO! What I learned from time away from my business
    • Podcast: Stop being your own greatest enemy

    💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

    👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

    ⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

    💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

    ✉️ Hit me up!

    LinkedIn

    Instagram

    TikTok

    Website


    Show more Show less
    5 mins
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