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The B2B Marketing and PR podcast

The B2B Marketing and PR podcast

By: Frank Strong
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 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.© 2025 The B2B Marketing and PR podcast Economics Leadership Management & Leadership Marketing Marketing & Sales Politics & Government
Episodes
  • Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

    Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
    Jun 20 2025
    Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/
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    7 mins
  • Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]

    Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]
    Jun 17 2025
    The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/
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    10 mins
  • Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing

    Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
    Jun 3 2025
    Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/
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    10 mins
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