Episodes

  • Episode 53: A short, simple and specific case for more content, not less

    Episode 53: A short, simple and specific case for more content, not less
    Nov 22 2024
    Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/
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    3 mins
  • Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]

    Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]
    Nov 19 2024
    Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower
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    4 mins
  • Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play

    Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play
    Nov 15 2024
    Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/
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    9 mins
  • Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]

    Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]
    Nov 12 2024
    Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/
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    9 mins
  • Episode 47: Build marketing and PR programs rather than merely executing campaigns

    Episode 47: Build marketing and PR programs rather than merely executing campaigns
    Nov 5 2024
    Full text: https://www.swordandthescript.com/2024/10/marketing-programs/
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    7 mins
  • Episode 48: Financial analysts say marketing is an investment, not a cost

    Episode 48: Financial analysts say marketing is an investment, not a cost
    Nov 1 2024
    Full text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/
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    6 mins
  • Episode 45: Study finds B2B marketing is more reliant on gated content

    Episode 45: Study finds B2B marketing is more reliant on gated content
    Oct 29 2024
    Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/
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    7 mins
  • Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play

    Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
    Oct 25 2024
    Full text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/
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    9 mins