Episodes

  • Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

    Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
    Jun 20 2025
    Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/
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    7 mins
  • Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]

    Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]
    Jun 17 2025
    The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/
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    10 mins
  • Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing

    Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
    Jun 3 2025
    Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/
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    10 mins
  • Episode 94: A Decision Matrix for Getting Reviews and Approvals Done

    Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
    May 30 2025
    Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/
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    8 mins
  • Episode 93: Another survey of CMOs shows hope for marketing budgets

    Episode 93: Another survey of CMOs shows hope for marketing budgets
    May 27 2025
    Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/
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    4 mins
  • Episode 92: PR advice for those open letters and those marked up responses

    Episode 92: PR advice for those open letters and those marked up responses
    May 20 2025
    Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/
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    2 mins
  • Episode 91: B2B marketers focused on long term tend to outperform the competition

    Episode 91: B2B marketers focused on long term tend to outperform the competition
    May 16 2025
    Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/
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    5 mins
  • Episode 90: CMO survey says marketing budgets are recovering

    Episode 90: CMO survey says marketing budgets are recovering
    May 13 2025
    Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/
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    7 mins
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