Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We’re going to go fast, so buckle up!

Whether you’re just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought.

Book mentioned in this episode:
Never Eat Alone by Keith Ferrazzi, Tahl Raz

This book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.

We’re exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions.

Book mentioned in this episode:
Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller

Seven Years, and we’ve got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and haven’t had the opportunity.

Today, we’re diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you’re a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It’s not just about putting your name out there; it’s about attracting customers, reinforcing your brand, and making a memorable impression.

It’s not the big things you do; it’s the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers.

Books mentioned in this episode:

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew Winston

Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac

Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you’re just starting out or looking to get more bang for your buck, we’ve got you covered.

Books mentioned in this episode:

Building a StoryBrand by Donald Miller

Content Inc. by Joe Pulizzi

Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship.

Books mentioned in this episode:

Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington and Mark Timm

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber