Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.

Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.

If you’re even thinking about selling your agency, you need to start setting it up NOW.

• The truth about selling a digital agency
• What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
• How much should agency owners actually pay themselves? (Most get this wrong)
• The #1 component to scaling an agency’s profit for exit
• Why founder-led sales are a trap (and what to do instead)
• How to price your agency services (hourly rates vs. value-based pricing)
• The biggest growth mistake agencies make before selling
• How to find a fun AND profitable niche

• Website - https://punctuation.com/
• Linkedin - https://www.linkedin.com/in/jonathandavidbaker/
• M&A Guidance - https://punctuation.com/garlic/

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